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Web Analyst

Company: Purple
Location: Lehi
Posted on: April 30, 2021

Job Description:

PURPLE Purple is a digitally native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind Career in Comfort because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diverse workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time. Position Summary We are looking for someone to join our testing team to focus on experimentation on our website. This is a growing area in the company, and you will be a critical part of making A/B testing and experimentation part of the DNA of the company. As a web analyst, your analyses and insights will help drive the look and feel of our website, the features we release, and the pricing and promotions we run. You will be instrumental in improving conversion rates, customer satisfaction, and the growth of the company. In this role, you will design, administer, and analyze experiments done on our website. Your ability to analyze web data will be paramount to your success. In your analysis, you will need to go beyond reporting on what users are doing on the site to searching for why they are doing what they are doing and how that is different between groups. You will develop hypotheses and design ways to test those hypotheses. Through all of that, you will be constantly interfacing with other departments, particularly the product managers, designers, and developers in our e-commerce department, and you must be able to effectively communicate your analyses and insights to them. Rigorous use of randomized controlled trials in business is a growing field with broad future applicability. While direct experience with A/B testing, site optimization, or conversion rate optimization is highly desirable, it is not required to be a successful candidate. This could be an ideal opportunity for someone in web or marketing analytics who would like to expand their skillsets into testing while continuing to build their analytical abilities. ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Design, administer, and analyze experiments run on our website.
  • Use analytical and statistical analysis to evaluate the viability of test ideas, including evaluation of sample sizes, minimum detectable effect, and duration.
  • Be an advisor on testing best practices and an advocate for increasing the breadth and depth of experimentation.
  • Help build, prioritize, and maintain a testing roadmap.
  • Utilize web analytics skills to deep dive into test results, finding additional behavioral trends and insights beyond the primary metric of the test.
  • Document experiment details and insights.
  • Create and share presentations about test results, insights, and recommendations.
  • Differentiate between what is known, what can be inferred, and what cannot be inferred from test results.
  • Collaborate with internal stakeholders across departments throughout each phase of a test. EDUCATION/EXPERIENCE REQUIREMENTS
    • Approach web analysis to understand what users are doing and why not just click counts.
    • Experience segmenting web data to differentiate behavior between groups.
    • Able to effectively communicate analyses.
    • Proficient with statistics highly preferred but not required. Points for being comfortable with null hypotheses, t-tests, p-values, confidence intervals, power calculations, and sample sizes. Bonus points if you can identify the best statistical method to use with an experiment.
    • Soft skills to develop and grow relationships with other departments.
    • Curious and willing to question widely held assumptions.
    • Willing to take risks. If none of our tests fail, we aren't pushing ourselves hard enough.
    • Acknowledgment that your opinions are not statistically significant. KNOWLEDGE, SKILLS, AND ABILITIES REQUIREMENTS
      • High proficiency in web analytics tools such as Google Analytics, Adobe Analytics, and Heap required.
      • Experience designing, administering, and analyzing A/B tests highly preferred.
      • Experience with web experiment tools such as Optimizely and VWO highly preferred.
      • Basic SQL skills are helpful.
      • Understanding of best practices in web design and user experience helpful.
      • Ability to work with CSS and/or JavaScript in implementing tests helpful. BENEFITS AND PERKS
        • Medical, Dental, Vision
        • 401(k) Match
        • Generous PTO
        • Market Money
        • Earn a Mattress
        • Purple Swag
        • Amazing Purple Products WHY WORK AT PURPLE?
          • Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people's lives through comfort.
          • Gain unique experience: Be a part of one of the fastest-growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
          • Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events. Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment.

Keywords: Purple, Lehi , Web Analyst, Professions , Lehi, Utah

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