Retention Marketing Manager

Company: KNS
Location: Draper
Posted on: February 17, 2026

Job Description:

Job Description Job Description Retention Marketing Manager Location: Draper, Utah (Hybrid) Company Overview Founded in 2002, KNS has been at the forefront of fashion footwear since the earliest days of eCommerce. Today, KNS designs and distributes men’s and women’s footwear across multiple brands and categories, serving as a trusted partner to national retailers and driving strong direct-to-consumer growth. Our expanding portfolio includes four distinctive brands – Birdies, Taft, Journee and Vance - that combine creativity, quality, and innovation — and we’re just getting started. About the role We’re looking for a highly analytical Retention Marketing Manager to own performance strategy and optimization across email, SMS, and lifecycle marketing. This role will lead execution in Klaviyo while driving measurable improvements in repurchase rate, customer LTV, churn reduction, and cohort health across multiple brands. Success in this role requires strong analytical rigor, structured experimentation, and the ability to translate customer behavior into insights and action. Key Responsibilities: Build, schedule, and optimize all email & SMS campaigns and automated flows in Klaviyo, with an emphasis on performance and iteration. Own the email and SMS marketing calendar and ensure alignment across key initiatives, seasonal campaigns, promotions, and product launches. Own retention marketing KPIs, including repurchase rate, LTV, churn, cohort health, revenue per send, engagement, and flow/campaign performance. Develop and execute the overall retention LTV growth strategy, including segmentation, lifecycle optimization, and customer journey improvements. Lead a structured testing roadmap (A/B tests, holdouts, personalization tests), including hypotheses, measurement plans, and learnings. Analyze customer behavior and retention performance to uncover opportunities to deepen loyalty, increase repeat purchases, and reduce churn. Partner with merchandising to ensure campaigns feature the right products based on inventory, seasonality, and the marketing calendar. Create clear creative briefs and collaborate with Creative and E-commerce to deliver on-brand, conversion-optimized assets. Review, QA, and provide feedback on campaign creative using tools like Figma, ensuring accuracy, merchandising alignment, and conversion readiness. Utilize marketing technology and AI tools to streamline workflow, accelerate testing velocity, and support performance optimization. Maintain a consistent campaign cadence aligned with launches, promotions, and brand priorities across multiple brands. Manage Yotpo review-generation programs to increase UGC and strengthen PDP conversion. Report weekly on retention performance, highlighting trends, wins, risks, and clear next actions for leadership. Build and maintain reporting views/dashboards (as needed) to improve visibility into performance drivers, cohort health, and lifecycle contribution. . Success Looks Like Increased repurchase rates and improved customer LTV driven by measurable performance gains High-performing lifecycle flows and campaigns with clear contribution and continuous improvement Strong seasonal, promotional, and product alignment across the retention calendar Clear, actionable weekly reporting that leadership trusts and uses for decision-making Strong cross-functional execution across retention, merchandising, and creative teams Qualifications 3 years of experience in retention, lifecycle, CRM, or email/SMS marketing Hands-on experience with Klaviyo (able to build, launch, and optimize campaigns and flows end-to-end) Highly analytical and performance-driven; comfortable with cohort analysis, retention KPIs, and segmentation performance Experience using GA4 and retention dashboards/reporting tools to measure impact and identify opportunities Strong project management and organizational skills, with the ability to manage multiple brands and calendars simultaneously Experience collaborating cross-functionally with merchandising, creative, and e-commerce teams Detail-oriented with strong QA discipline across creative, links, tracking, segmentation logic, and product accuracy Comfortable reviewing and collaborating on retention creative in Figma (commenting, QA, basic layout review) Comfortable leveraging AI tools to enhance workflow efficiency and campaign performance Copywriting experience is a plus, but not required (creative collaboration performance strategy are the priority) Why KNS At KNS, creativity and commerce meet. We believe in bold ideas, meaningful storytelling, and building brands that inspire confidence and individuality. You’ll join a culture that values innovation, excellence, and balance — where your vision can shape the future of our brands. Benefits PTO & Work-Life Balance At KNS International, we understand the importance of taking time to recharge. We offer generous Paid Time Off (PTO), 17 paid holidays, and a flexible hybrid work environment that promotes balance. Our culture is rooted in collaboration, creativity, and genuine appreciation for our people. Health & Wellness Your wellbeing matters. We provide comprehensive medical, dental, and vision coverage to support you and your family, along with short- and long-term disability plans, and paid maternity and parental leave. Retirement Planning 401(k) with employer match and immediate vesting to help you build your future. Perks & Everyday Wellness Enjoy a variety of perks designed to make your workday better, including: · Free gym memberships · Access to Impact Suites for mental health support · A fully stocked kitchen with snacks and drinks · Recreational break areas and a dog-friendly workspace · Free shoes and discounts through our employee purchase program Growth & Development We reward talent and encourage innovation — giving you room to grow and make an impact. Diversity & Inclusion We’re committed to an inclusive workplace where everyone is valued and has equal opportunity to succeed. Location : Draper, Utah — Candidates must be willing to relocate if not currently local. Work Schedule : Hybrid role with in-office days on Tuesdays, Wednesdays, and Thursdays. E04JI802obm4408dt25

Keywords: KNS, Lehi , Retention Marketing Manager, PR / Public Relations , Draper, Utah