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Digital Demand Generation Manager

Company: Clientbook
Location: Lehi
Posted on: June 12, 2021

Job Description:

About Clientbook

Clientbook is a small, fast-growing technology startup located in Lehi, UT providing innovative clienteling solutions for high-end retail stores. Clientbook helps retail sales associates drive sales through building relationships with clients through follow-up reminders, client insight, and personalized communication. Join our team and play a leading role in shaping the company and grow with us.


We are a small, results-driven team focused on innovation and creativity. We see problems, come up with innovative ideas, and own the solutions. We are an energetic, close-knit team that enjoys learning and growing. We have a relaxed work environment where we have fun and get stuff done.


About the Position

As the Digital Demand Generation Manager you will have the opportunity to take Clientbooks digital and demand generation capability to new heights. Utilizing the right mix of digital marketing channels, youll build effective, predictable, and repeatable lead generation programs and campaigns that can scale. You will increase inbound lead volume and quality while decreasing the cost per lead. You will measure, track, and report on marketing performance, KPIs and ROI.


As a key position within the Marketing team, you will be expected to work closely with our sales organization to develop strategies and programs that drive qualified sales pipeline. Youll also work with the content and creative teams to ensure campaigns are creative, compelling, and achieve desired outcomes.


Requirements and Responsibilities

5+ years of demand generation experience, preferably in a B2B SaaS environment, SMB market knowledge a plus

Deep experience building and scaling digital marketing campaigns across paid, social, and search channels.

Strong budget management and focus on ROI to maximize our digital spend and optimize our marketing mix.

Strong knowledge of SEM/PPC and social advertising platforms (Facebook, LinkedIn)

Data and results driven, analytical mindset with ability to track and report on demand and digital performance metrics

Identify new optimization tests and opportunities for faster growth, higher lead quality, and lower cost per opportunity

Create performance dashboards to and report on effectiveness against KPIs and ROI

Knowledge of Webflow, ActiveCampaign, and Pipedrive CRM a plus


Benefits

  • Stock Options
  • Medical and dental insurance options
  • Paid time off
  • Unlimited car washes
  • Onsite Gym


Clientbook is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, sex, race, color, religion, national origin, genetics, disability, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. All selected candidates will be required to submit to a pre-employment background check.

Keywords: Clientbook, Lehi , Digital Demand Generation Manager, Other , Lehi, Utah

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