When it comes to something as important as a career decision,
you need a realistic picture of the job you are applying for.
Traditional job descriptions just don't cut it. Solutionreach gets
We'll send you a copy of the official job description during the
interview process. For now, here are some Frequently Asked
Questions about the role.
FREQUENTLY ASKED QUESTIONS(3-minute read)
What is a day in the life of a Sr. Marketing Manager?
You will play a key role in developing the strategic marketing
roadmap that aligns content across prospect and customer marketing
and branding initiatives. Day-to-day responsibilities include:
* Developing and implementing our overarching campaign strategy
and calendar centered around our Hero's Journey to drive new lead
gen, upsell lead gen, and our role as an industry thought leader. *
Conducting market research to create timely and relevant campaigns
and promotions tailored to our target audience. * Leading our
prospect, customer, and content marketing managers to ensure
campaigns are executed effectively and efficiently * Working with
our content writer to ensure a wide range of content pieces are
included in every campaign to match the buyer's journey and to
build a strong lead pipeline. * Leading important projects such as
mapping the buyers' journey, refining lead scoring, designing
re-engagement and list-building campaigns, and more. * Conducting
analysis on performance of tactics and strategies across prospect
and customer marketing campaigns * Supporting the team by mentoring
channel marketing specialists and elevating the team's marketing
chops. * Researching market and industry trends, and competitor
strengths and weaknesses
What will I need to thrive in this role?
* A Bachelor's degree in Marketing, Communications, or Business
Management; or equivalent experience * 5 years experience
developing and managing your organization's marketing, advertising,
lead generation, and lead nurturing initiatives * A broad
understanding of marketing projects ranging from style guide
creation, branding work, campaign development, production projects
and digital initiatives to reporting and strategy. * Experience
building integrated marketing campaigns that produce measurable
results in support of revenue objectives * High proficiency and
experience with digital marketing tools such as SEO, retargeting
and Google Analytics * Experience with marketing automation
systems, such as Hubspot or Marketo * Experience with Customer
Relationship Management systems, such as Salesforce * Experience
with social media marketing, platforms and strategy * Outstanding
presentation skills to deliver to executive leadership, company
wide all hands, and external events.
What does high performance look like?
* Your team constantly exceeds Marketing goals to generate sales
qualified leads * You are willing to take risks and constantly
bring new ideas to the table * You are creative, question
everything, and constantly educate yourself on marketing trends,
tools, and strategies * You are part of the Sales team and
understand how they operate and what they need to succeed * You are
What is my potential for career growth?
It's completely up to you and how hard you go after it. The team
members who advance quickly are coachable. Transforming healthcare
is personal to them. They do what it takes to get the job done and
don't give up easily. Literally no job is beneath them. They don't
expect others around them to adjust to their needs, but they take
it upon themselves to make the changes they want to see.
What is the team like?
You will lead a very tight-knit team composed of an Integrated
Marketing Manager, Customer Lifecycle Coordinator, and a Content
Writer. This team fights for each other, and we want to win as a
team. We don't take each other too seriously and have a good time
in our huddles. We encourage ideas and believe in clear
communication. Your direct manager's only goal is your success and
help to get you where you want to be.
Sounds great. What's the catch?
Solutionreach is not for everyone. Here's why:
* Fast Evolution: Solutionreach evolves quickly and constantly
to succeed as a business. This means sometimes you have to switch
gears halfway through a project, solve problems with minimal
information, and roll with the punches. * Big Goals: We have a
mission to transform healthcare, and you impact that directly. We
demand high execution and strong results. You will want to work
smart and do what it takes to get things done. * Non-Stop Learning:
We care about personal development and have a culture of feedback,
so your manager or team may have to tell you things that are
difficult to hear and vice versa. * Differences: The last thing we
want is hiring people who are just like us. This means you will
work with others that you may not immediately click with or
sometimes disagree with. That's not a bad thing. Be curious and
compassionate. Be willing to change your mind. That's belonging in
its true form: celebrating and finding genuine value in our
Is this a permanently remote position?
Yes it is. Solutionreach is a Virtual First company, and while
we have opportunities to work in our Lehi office, team members
generally work remotely.
What is the selection process?
* A 5-minute virtual aptitude test * A 45-minute phone interview
with Kathi Reroma (Manager - People & Culture) * A 30-minute video
interview with Hilary Melander (Sr. Product Marketing Manager) * A
60-minute video interview with three other members of the Marketing
team * A 30-minute final interview with Tom Sorber (Director -
How can I stand out as an applicant?
A video cover letter (2-minutes max) that answers the following
question: Why is our purpose to transform healthcare through
communication important to you? Email it directly to