Senior Marketing Manager

Company: Solution Reach
Location: Lehi
Posted on: June 9, 2021

Job Description:

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Description

When it comes to something as important as a career decision, you need a realistic picture of the job you are applying for. Traditional job descriptions just don't cut it. Solutionreach gets that.

We'll send you a copy of the official job description during the interview process. For now, here are some Frequently Asked Questions about the role.

FREQUENTLY ASKED QUESTIONS(3-minute read)

What is a day in the life of a Sr. Marketing Manager?

You will play a key role in developing the strategic marketing roadmap that aligns content across prospect and customer marketing and branding initiatives. Day-to-day responsibilities include:

* Developing and implementing our overarching campaign strategy and calendar centered around our Hero's Journey to drive new lead gen, upsell lead gen, and our role as an industry thought leader. * Conducting market research to create timely and relevant campaigns and promotions tailored to our target audience. * Leading our prospect, customer, and content marketing managers to ensure campaigns are executed effectively and efficiently * Working with our content writer to ensure a wide range of content pieces are included in every campaign to match the buyer's journey and to build a strong lead pipeline. * Leading important projects such as mapping the buyers' journey, refining lead scoring, designing re-engagement and list-building campaigns, and more. * Conducting analysis on performance of tactics and strategies across prospect and customer marketing campaigns * Supporting the team by mentoring channel marketing specialists and elevating the team's marketing chops. * Researching market and industry trends, and competitor strengths and weaknesses

What will I need to thrive in this role?

* A Bachelor's degree in Marketing, Communications, or Business Management; or equivalent experience * 5 years experience developing and managing your organization's marketing, advertising, lead generation, and lead nurturing initiatives * A broad understanding of marketing projects ranging from style guide creation, branding work, campaign development, production projects and digital initiatives to reporting and strategy. * Experience building integrated marketing campaigns that produce measurable results in support of revenue objectives * High proficiency and experience with digital marketing tools such as SEO, retargeting and Google Analytics * Experience with marketing automation systems, such as Hubspot or Marketo * Experience with Customer Relationship Management systems, such as Salesforce * Experience with social media marketing, platforms and strategy * Outstanding presentation skills to deliver to executive leadership, company wide all hands, and external events.

What does high performance look like?

* Your team constantly exceeds Marketing goals to generate sales qualified leads * You are willing to take risks and constantly bring new ideas to the table * You are creative, question everything, and constantly educate yourself on marketing trends, tools, and strategies * You are part of the Sales team and understand how they operate and what they need to succeed * You are a self-starter

What is my potential for career growth?

It's completely up to you and how hard you go after it. The team members who advance quickly are coachable. Transforming healthcare is personal to them. They do what it takes to get the job done and don't give up easily. Literally no job is beneath them. They don't expect others around them to adjust to their needs, but they take it upon themselves to make the changes they want to see.

What is the team like?

You will lead a very tight-knit team composed of an Integrated Marketing Manager, Customer Lifecycle Coordinator, and a Content Writer. This team fights for each other, and we want to win as a team. We don't take each other too seriously and have a good time in our huddles. We encourage ideas and believe in clear communication. Your direct manager's only goal is your success and help to get you where you want to be.

Sounds great. What's the catch?

Solutionreach is not for everyone. Here's why:

* Fast Evolution: Solutionreach evolves quickly and constantly to succeed as a business. This means sometimes you have to switch gears halfway through a project, solve problems with minimal information, and roll with the punches. * Big Goals: We have a mission to transform healthcare, and you impact that directly. We demand high execution and strong results. You will want to work smart and do what it takes to get things done. * Non-Stop Learning: We care about personal development and have a culture of feedback, so your manager or team may have to tell you things that are difficult to hear and vice versa. * Differences: The last thing we want is hiring people who are just like us. This means you will work with others that you may not immediately click with or sometimes disagree with. That's not a bad thing. Be curious and compassionate. Be willing to change your mind. That's belonging in its true form: celebrating and finding genuine value in our differences.

Is this a permanently remote position?

Yes it is. Solutionreach is a Virtual First company, and while we have opportunities to work in our Lehi office, team members generally work remotely.

What is the selection process?

* A 5-minute virtual aptitude test * A 45-minute phone interview with Kathi Reroma (Manager - People & Culture) * A 30-minute video interview with Hilary Melander (Sr. Product Marketing Manager) * A 60-minute video interview with three other members of the Marketing team * A 30-minute final interview with Tom Sorber (Director - Operations SRP)

How can I stand out as an applicant?

A video cover letter (2-minutes max) that answers the following question: Why is our purpose to transform healthcare through communication important to you? Email it directly to kreroma@solutionreach.com .

Keywords: Solution Reach, Lehi , Senior Marketing Manager, Other , Lehi, Utah