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Head of Enterprise Digital Marketing

Company: Adobe Systems Incorporated
Location: Lehi
Posted on: June 9, 2021

Job Description:

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Head of Enterprise Digital Marketing leads a team of digital marketers and drives digital marketing strategy and campaign execution supporting the Adobe Experience Cloud business in the Americas. You will craft digital marketing plans, determine goals and ensure execution across all of Adobe's digital marketing touchpoints. This role requires collaboration with analysts, account segment leaders, and cross-functional marketing partners to develop, test, and optimize campaigns. The ideal candidate has a solid understanding of global audiences, digital marketing, ad operations, CRM, and marketing measurement. This person will be asked to demonstrate thought-leadership, creative thinking, and the ability to work in a highly cross-functional environment.

Responsibilities

  • Manage and grow a focused digital team.
  • Use paid digital channels (e.g., content syndication, social, display, retargeting) to precisely target key audiences to drive engagement and lead generation efforts
  • Set strategy, manage budget, interpret results and adjust strategy on a weekly basis in support of business objectives (e.g., awareness, engagement, lead generation, conversion and revenue)
  • Drive testing, reporting, optimization and analysis on channel performance to identify KPIs, benchmarks and key levers that will advise new strategies to improve performance
  • Deliver clear, consistent, and frequent communication with stakeholders to ensure ongoing transparency on strategy, tactics, goals, and performance for digital channels

Knowledge and skills

  • 5-10 years of experience leading digital marketing strategy and managing internal teams; either in-house or at an agency, preferably in Media Planning roles
  • In-depth understanding of ABM demand gen and general digital marketing best practices and the ability to see big picture strategy and employ the best tactics to match that strategy
  • Deep understanding of the full funnel of advertising channels, from awareness driving display to contact acquisition, and everything in between
  • Highly organized and detail-oriented with ability to develop, manage, and prioritize multiple marketing programs at a team level
  • Knowledge of testing and measurement practices to optimize ROI and evolve strategy
  • Highly analytical approach to implementing, testing, and analyzing campaigns
  • Self-motivated, team player, sense of humor, and confident
  • Familiarity with Salesforce, Adobe Analytics, Power BI, and Marketo
  • Excellent communication skills

Pursuant to the Colorado Fair Pay Act, below is a summary of compensation elements for this role at the company if based in Colorado.

Colorado Starting Salary: $105,800 - $137,400

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Keywords: Adobe Systems Incorporated, Lehi , Head of Enterprise Digital Marketing, Other , Lehi, Utah

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