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Senior Partnerships and Affiliates Marketing Manager

Company: Purple
Location: Lehi
Posted on: June 9, 2021

Job Description:


Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time.

Position Summary

Purple Innovations is experiencing tremendous growth and is seeking an experienced Senior Partnership and Affiliate Manager to lead the growth of the Partnerships, Affiliates, and the Performance Influencer teams. Under the direction of the Omnichannel Marketing Director, this position leads a team that develops and executes marketing programs that support and recruit new and existing affiliates, influencers, and partners. This position requires strong Biz-Dev, Strategic Partnerships, and business experience; this is not a Brand position but is rather a performance Marketing role. The position interfaces with Product Marketing, Brand Marketing, Marketing Acquisition, Marketing Communications, and other teams to roll out different strategic partnerships while overseeing affiliate and influencer marketing initiatives.

Purple has always produced quirky, unusual content and is a disruptor in a traditional industry. Similarly, you will play a vital role in a dynamic, collaborative, and fast-moving environment as we change and disrupt the traditional affiliate and influencer, marketing model. You will be primarily responsible for identifying partnerships with other companies and building a strong partnership with solid business outcomes. This role will also lead a highly-skilled affiliate and performance influencer channel. The role may also be closely aligned with efforts related to spokespersons, celebrity influencers, Brand Ambassadors, and other marketing channels' partnerships. You will manage budgets, collaborate on strategy, create, manage, and present channel reporting.


  • Identify, vet, and develop key partnerships with strong ROI KPIs.
  • Work with agencies, digital marketing, and other partners to develop programs that are designed to increase engagement, traffic, conversion, and revenue.
  • Actively manages the Affiliate, Partnership, and Influencer teams, providing strategic direction to the teams.
  • Actively lead, manage, and grow people who are direct reports to this role.
  • Assists in the oversight of day-to-day facets of marketing campaigns and deliver results to Director and Vice President.
  • Leads teams managing all tools, documentation, and databases.
  • Oversees the development and maintenance of reporting dashboards to track, optimize, and report on partnerships and campaign performance.
  • Collaborates on marketing calendars with other departments.
  • Stays up to date on new opportunities, betas, and potential partners.
  • Synthesize campaign learnings and communicates data-driven recommendations and best practices to the digital marketing and brand teams on an ad-hoc or regular basis.
  • Communicates effectively with all parties, and strategically grows the channel.
  • Performs other duties as required.


  • Bachelor's Degree in: Marketing, Communications, Advertising, or a similar field, or equivalent education and experience.
  • Three or more years of proven Business Development and Partnership experience.
  • Three or more years of affiliate marketing experience in a brand, agency, or platform environment.
  • One or more years of influencer marketing experience in a publisher, advertiser, or agency environment.
  • Three or more years of eCommerce or online retail experience.
  • Four or more progressive years managing marketing teams and people.
  • Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload.
  • Strong working knowledge of affiliate and influencer marketing strategies and tactics, KPIs, and a proven record of data-driven, ROAS focused advertising experience.
  • Experience managing a marketing budget exceeding $20mm a year.
  • Ability to speak, write, and communicate on a professional level with members of internal and external personnel including C-Suite level professionals, publishers, and high-profile influencers.


  • Experience purchasing and negotiating contracts for various digital media, including email, newsletters, banner display, native content, and other digital advertisements.
  • Experience working with affiliate networks such as Rakuten, Impact, Share-A-Sales, and direct affiliates.
  • Experience with strategic partnerships and business development across multiple verticals: Financial Institutions, Publishers, Brands, Data Brokers, and various other industries.
  • Highly organized and detailed-oriented.
  • Exceptional communications skills and highly developed interpersonal skills.
  • Strong working knowledge of campaign management applications and marketing reporting applications.
  • Strong working knowledge of Microsoft Office programs.
  • Willingness to challenge status quo and perceived constraints while providing solutions for change.


  • Medical, Dental, Vision
  • 401(k) Match
  • Generous PTO
  • Market Money
  • Earn a Mattress
  • Purple Swag
  • Amazing Purple Products


  • Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people's lives through comfort.

  • Gain unique experience: Be a part of one of the fastest-growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.

  • Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment.

Keywords: Purple, Lehi , Senior Partnerships and Affiliates Marketing Manager, Other , Lehi, Utah

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