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Digital Marketing Manager

Company: PlanHub
Location: Lehi
Posted on: June 9, 2021

Job Description:

PlanHub is a pre-construction bidding marketplace helping general contractors, subcontractors, and suppliers connect and grow their businesses. Built for tradesmen in mind, PlanHub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and create relationships for general contractors, suppliers, and subcontractors. Easily post projects or submit bids with anytime-anywhere collaboration for every commercial construction trade. Our PlanHub family has grown and evolved over the past 10 years, and we have no intentions of slowing down.Our employees are our success, and we foster a dynamic workplace culture that attracts talent, drives engagement, increases performance, invests in employees' career development, all while having fun doing it! So, if you have that entrepreneurial spirit, are innovative, passionate about what you do, and are driven by the need to stretch yourself to make an immediate business impact, all while learning and growing as part of a great team, join us! We're looking for a passionate, energetic and experienced Email and Marketing Automation Specialist that will lead the strategy, development, and execution of our email marketing programs to drive revenue across all user markets. To be successful, you'll need to think universally about our overall strategies and will be responsible for all email communications and social media messages to existing customers and potential prospects - including marketing automation, lead nurturing, user onboarding, newsletters, and product information. You will see our email groups and social communities as treasured friends and valued partners and will take great care in your role as protector, educator, motivator, and enabler of these important audiences. What you'll be doing to make an impact: As Email and Marketing Automation Specialist at PlanHub, you will be driving the automated digital marketing efforts for PlanHub's unique construction marketplace - a cloud-based platform that helps General Contractors, Subcontractors, and Suppliers connect to bid on new projects. As the leader in this space, PlanHub is growing fast and is now opening a new office in Lehi, Utah! Managing day-to-day process of PlanHub marketing emails including nurturing, automated product messages, user newsletters, and product update announcements. Sending best-in-class email messages that drive the PlanHub sales pipeline process and support our sales and product growth initiatives. Oversee marketing automation programs including the production of assets, timing of campaigns, KPI tracking, and regular reporting. Create, implement, and manage digital marketing campaigns using HubSpot (or marketing automation platform selected in the future). Creating a strong SMS promotional program and tools that enable PlanHub to effectively reach the right audiences. Coordinate social media efforts to supplement email, SMS, and web marketing campaigns. Measure and report on the performance of PlanHub digital marketing campaigns, actively assessing results against the goals, targets and KPIs identified for each campaign. Research the performance of digital campaigns, including the use of A/B tests to measure copy effectiveness, images, headlines, calls to action, subject lines, etc. Collaborate with Product, Sales and Marketing teams to determine goals, segmented audiences, and creative requirements for campaigns. Support marketing and product research efforts to help understand customer needs. Create marketing automation best practices and policies to ensure effective marketing while also maintaining data quality and being complaint with all regulations such as GDPR, CAN-SPAM, etc. What you'll need to be successful in this key position: 5+ years of marketing experience with focus on digital marketing and marketing automation. 3+ years of marketing automation and campaign development experience including email marketing, content marketing, lead nurturing, and product announcements. Experience setting strategies to support acquisition and engagement marketing programs that reached new prospects and grew revenue with customers. Experience in B2B marketing with SaaS products. In-depth knowledge of Hubspot, Pardot, Marketo, or similar marketing automation tools. Ability to lead discussions and communicate cross-functionally with marketing and sales teams. Demonstrated ability to multi-task, balance priorities and reprioritize as situations evolve. Creativity and curiosity mixed with strong analytical skills and attention to detail. What's in it for you: In addition to the opportunity to join a dynamic team that was awarded theGreat Places to Workdesignation in 2020 and make and immediate impact as PlanHub moves to dominate the industry, PlanHub offers: Competitive compensation and bonus potential An excellent benefit package, including medical, dental, vision and life insurance 401(k) plan with company match Generous paid time off (4 weeks++) Terrific work/life balance and flex scheduling The ability to give back to your community through volunteer opportunities Career growth and progression Unlimited snacks, in office games, and lots of other cool stuff This position is in our Lehi, UT office, any travel to the interview and any subsequent relocation expenses are the responsibility of the candidate.

Keywords: PlanHub, Lehi , Digital Marketing Manager, Other , Lehi, Utah

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