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Writer

Company: Adobe
Location: Lehi
Posted on: June 6, 2021

Job Description:

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About Workfront

Workfront, an Adobe company, is the leader in enterprise work management. Together, Adobe and Workfront provide companies a single system to support planning, collaboration, and governance to unlock organizational productivity and create exceptional experiences. Workfront helps people do their best work so companies can thrive in a digital world. Workfront is built for people, effortlessly connecting teams and easily integrating into existing applications and systems. The ability to see, measure, and analyze critical factors such as resources, outcomes, and priorities keeps everyone on the same page, with a clear understanding of why their work matters.

Role Purpose
As a Content Specialist, you will help shape the voice of the business, the product and help us grow a loyal following amongst our target technical audience of IT and New Product Development leaders around the world. You will work cross-functionally across sales and marketing. This role enables you to shape our thought leadership in the technical industry, build a reliable community of technical influencers, and directly contribute to revenue for the business.

What You Will Do

  • Create, write, edit, and manage the production of the content, or source experts, including external influencers and internal talent.
  • Identify the optimal content story and create technical content that will resonate with IT and New Product Development personas in the context of Workfront to drive lead generation and brand awareness.
  • Identify the best content format to reach the IT/ New Product Development audience (e.g., white paper, research note, infographic, ebook, blog post, webinar, podcast, calculator, checklists, quizzes, video, slides, podcast, comparison chart, etc.) based on objectives, distribution channel, and past performance data.
  • Manage the content production budget, and make budget recommendations based on projected impact to marketing KPIs.
  • Identify content performance KPIs and track the performance of the content. Continue to refine the content strategy based on performance metrics.
  • Develop and update content, creating innovative ways to engage and grow various technical audiences. Identify successful content and map out new ways to repurpose (i.e., a blog post into a YouTube video) to amplify the message, visibility and lead generation.
  • Develop and implement content processes and guidelines (including scalable content models, messaging strategies, lead gen marketing tactics, etc.).
  • Test and explore new acquisition channels based on a sound content and influencer marketing strategy, in partnership with our demand gen team.
  • Verify and understand the personas of our target audience and align content to each point in the customer and buyer journey

Desired Competencies and Experience

  • BA/BS degree from an accredited university.
  • 5 years of experience in content development, community management, journalism, or similar.
  • 2+ years experience with demonstrated ability to craft content for a technical audience and on multiple platforms site copy, emails, landing pages, and blog posts.
  • Know content requirements and best practices for publishing on key content platforms reaching enterprise buyers, such as social channels (Facebook, LinkedIn, Twitter, Instagram), SlideShare, YouTube, email, and syndicated networks.
  • Be comfortable working with Google Docs, Sheets, Slides, and Drive, and demonstrated experience with key tools for content creation, workflow management, content management, as well as publishing platforms.
  • Experience in content marketing for IT software or a similar technical audience is a plus.
  • Experience with Content Production, SEO, Analytics (eg. Google Analytics), CRM (eg. Salesforce, Marketo), HTML knowledge preferred

Values Fit

To us, company values are more than just words on a wall; they best describe who we are and how we get our work done.

  • Genuine: We are sincere, trustworthy, and reliable.
  • Exceptional: Were committed to creating exceptional experiences that delight our employees and customers.
  • Innovative: Were highly creative and always striving to connect new ideas with business realities.
  • Involved: Were inclusive, open, and actively engaged with our customers, partners, employees, and the communities we serve.

At Workfront, an Adobe company, you will be immersed in an exceptional work environment that is recognized around the world . You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If youre looking to make an impact, were the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog .

21.2.26

Keywords: Adobe, Lehi , Writer, Other , Lehi, Utah

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