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Content Author

Company: PURPLE INNOVATION LLC
Location: Lehi
Posted on: June 6, 2021

Job Description:

Job DetailsLevelExperiencedJob LocationHQ- Lehi - Lehi, UTPosition TypeFull TimeEducation LevelBachelor's DegreeCompany OverviewPURPLEPurple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time.Position SummaryWe are the Purple eCommerce Team. We are a fast-growing group of customer experience, product management, and digital business experts. Our mission is simple; drive measurable business value by delivering experiences that support our product and brand strategies as well as our customer's motivations, behaviors, and needs across their journeys. Are you a creative storyteller who loves building product stories and brand campaigns? Are you passionate about the customer journey and are comfortable building stories that answer customer questions while supporting business goals. You enjoy working with multiple teams in a fast-paced, collaborative environment, identifying opportunities to solve problems, and building out premier customer experiences throughout our eCommerce landscape?We are looking for an experienced and passionate Content Author to join our eCommerce department. In this role, your primary responsibility will be to build and manage campaigns on Purple.com and other Purple web platforms. To achieve this, you will work with the eCommerce, Product, Acquisitions, and Creative teams to build compelling, consumer-centric content that clearly and consistently explains our products and brand across Purple's eCommerce ecosystem.RESPONSIBILITIESBuild and manage product campaigns, brand content, and promotions for the United States and Canada in CMS platforms including Acquia, Commerce Tools, and Amazon Seller CentralCreate and rotate campaigns across PDPs, categories, and landing pages to support sales goals, brand stories, and the seasonal marketing calendarPartner with User Interface designers, strategic merchandisers, acquisitions, and the creative team to ensure campaigns meet brand, marketing, and sales objectivesBuild and support creative requests with project stakeholders to support product, brand, and promotional initiativesPartner with the creative team, copywriters, and art directors to create benefit-driven copy, photography, and video that supports the customer journeyPartner with the Product team and Strategic Merchandisers to evolve campaigns, using data-driven decisions to achieve sales goalsSupport user testing teams with campaign variations to discover new business opportunities Work with User Experience and Digital Product teams to identify new storytelling opportunities and tools to extend CMS capabilities.REQUIREMENTS2+ years creating eCommerce content deliverables2+ years managing CMS content2+ years working in an Agile environment1+ years positioning Brand and Product campaigns into customer journeysExpert level knowledge and experience identifying and resolving consumer questions and needs across eCommerce platforms.Intermediate level understanding of the marketing, conversion motivators, and shopping behaviors between wholly-owned eCommerce platforms and marketplace environmentsExperience interpreting and reporting on multiple-source data and trend analysis such as social, analytics, customer feedback, customer service, etc.Strong storytelling skills that enable you to turn various qualitative and quantitative data sources into a compelling and easily understood set of content recommendations.BENEFITS AND PERKSMedical, Dental, Vision401(k) MatchGenerous PTOMarket MoneyEarn a MattressPurple SwagAmazing Purple ProductsWHY WORK AT PURPLE?Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people's lives through comfort.Gain unique experience: Be a part of one of the fastest-growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment.

Keywords: PURPLE INNOVATION LLC, Lehi , Content Author, Other , Lehi, Utah

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