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Digital Marketing Manager

Company: Medifast, Inc
Location: Lehi
Posted on: June 5, 2021

Job Description:

Overview

The Digital Marketing Manager will be responsible for content accuracy, overall user experience and execution of multiple email campaigns for Coach and Client audiences. This role will gather all content required for proper execution of digital marketing activations and communications for all facets of CCX.

Email distribution and campaigns tasks may include: review and proofing for brand consistency, A/B testing, improved conversion, reduction of bounce rates, data and list management, list creation, utilizing data extensions, web analytics, Client Journey & Coach Journey experience for various CCX email campaigns.

This position will lead the ownership of global email campaigns, managing content alignment for trigger, recognition and event related emails, including content translation processes as needed. They will work in tandem with cross functional CCX Teams, and the Creative Manager to help determine timelines, providing a clear Coach and Client experience in all communication methods.

A strong portfolio, pdf or website is required for consideration.

Responsibilities

Responsibilities:

  • Partnering with CCX Marketing Activation & Communication team members to redefine the Coach journey; and Client Journey while mapping out email strategy to retain and engage customers throughout the Client life cycle. Analyzes email analytics and develops a plan to implement user testing and A/B testing for ongoing improvement for all OPTAVIA CCX Email Campaigns.
  • Supports the growth of global email campaigns. Partnering with new and established Markets to ensure a clear branded experience and create training as needed. Offering assistance and oversight to help streamline the review process and utilize global brand standards for email marketing.
  • Works closely with CCX Digital Product Squads, as well as business analysts, IT and third party vendors on various email projects as needed. Included in testing, alongside QA Teams for any upcoming improvements, changes or updates to current field facing platforms.
  • Leads content creation and execution for CCX Events, Training and Recognition while instituting design thinking and a conducting user research through interviews and surveys to understand user needs and pain points. Building clear SOP's for email campaigns and strategy across markets.
  • Establishing a close relationship with social media team to ensure proper brand awareness and content strategy. Keeping current with emerging email technologies though relevant events, blogs, subscriptions and continuing education efforts. Provides suggestions on areas of improvement, and offer suggestions for new technologies to explore.

Scope:

  • The Digital Marketing Manager will oversee day to day organization of creative and communication content to ensure the accuracy and timely distribution to our field. Responsible for the gathering all content, graphics and branding for front-end development, email campaigns, as well as content management of OPTAVIA digital tools. Gathering content from CCX Events, Recognition, Digital Products, Business Programs, Training and Support to build a cohesive communication suite. During peak seasons this role will execute and review an assorted variety of content from all CCX Teams.
  • Partnering with cross functional teams to help evaluate new service providers when needed. This role will work towards building on digital marketing initiatives including A/B testing, improved conversion, web analytics, Client and Coach journey, email campaigns and search engine optimization. The role represents OPTAVIA field-facing interests and collaborates with CCX MAC resources to ensure the required capabilities; function and code fall in line accordingly with the business needs.
  • Pivoting and maintaining strong communication between CCX Teams is a must.
  • Copywriting and proofing for brand accuracy is critical.

Qualifications

  • Bachelor's degree in Marketing, Communications, Graphic/Web Design OR equivalent job experience.
  • 8+ years of experience in marketing management, content creation, experience design and/or production for high traffic email campaigns.
  • Experience with Salesforce (ExactTarget) or other top-tier email platforms. Including A/B testing, global campaigns and use of data for targeted sends.
  • Experience working with content management systems, i.e. Configio, Knowledge Owl.
  • Familiar with email marketing best practice and platform is preferred, Exigo experience is a plus.
  • Extensive knowledge of graphic and web design software including Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, InDesign, After Effects) and other digital and web related software.
  • Knowledge of proper communication techniques for email marketing.
  • Copywriting Experience preferred.
  • Hands on knowledge in analytics (i.e. Yahoo Analytics, Omniture, Web Trends, Google Analytics).
  • Knowledge and demonstrated experience with cross-browser and cross-platform issues (IE, Firefox, Safari, etc.).
  • SEO/SEM/Paid Social Experience a plus.
  • Excellent communication skills (both written and verbal).
  • Organized, detail orientated, dependable with a great attitude.
  • Ability to work in a deadline driven team environment.
  • Willingness to travel as needed. (About 15% of time)

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Keywords: Medifast, Inc, Lehi , Digital Marketing Manager, Other , Lehi, Utah

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