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Director of Product Marketing?

Company: Emmersion Learning
Location: Lehi
Posted on: September 17, 2020

Job Description:

Emmersion has developed AI-driven, fully-automated language assessments that provide accurate and immediate reports in English, Spanish, French, German, Italian, and more. With these assessments, companies and universities throughout the world hire and retain the best talent, reduce high turnover, improve customer satisfaction scores, and streamline applicant language screening or student placement testing. For more information, please visit www.emmersion.ai

Our Values We are…

Team Players — We put the success of the team as a whole above our individual pursuits.

Entrepreneurs — We don’t wait to be asked to step in and add value. We are proactive.

Solutioneers — We recognize, deeply understand, clearly articulate, and solve problems.

Truth Seekers — We embrace honest discussion and healthy conflict to find the right path.

Job Description - Director of Product Marketing The ? Director? of ? Product Marketing? will have an exciting opportunity to establish the product marketing strategy, and build a team for an early stage, fast growing startup. This position has an incredible opportunity to develop the go to market strategy and tools that will enable the Emmersion marketing and sales team to achieve continued and sustained success for years to come. The role of ? Director? is a collaborative role and will help ensure Emmersion teams work together in setting and achieving targets.

Duties and Responsibilities Develop go-to-market strategy and oversee new product launches and deliver differentiated messaging and product positioning

Monitor and document market trends and competitive moves that influence client needs

Coordinate cross-functional teams including product, innovation, and sales to ensure successful product launch, adoptions, and achievement of growth goals

Collaborate with sales leadership to define high-value clients, understand their needs and purchase decision process, deliver a differentiated strategy across the customer lifecycle to meet their needs

Develop product narratives that clearly articulate and differentiate between offerings

Develop client segmentation, identify target segments, their needs, and purchase decision process, develop value proposition, and sales mix strategy for each segment

Research and develop competitive positioning and establish differentiation strategy and messaging

Collaborate with sales and customers success to develop a strategy for and execute on enablement tools for the entire company

Serve as a product evangelist for the market and client

In the future, build and manage a team of product marketers to ensure the success of product placement and adoption

Desired Skills & Experience Core Competency Requirements

5-7 years in a Product Marketing role, preferably for a SaaS company

2-3 years in Product Marketing leadership role

Clear understanding of a SaaS model

Proven experience in product storytelling, developing product positioning, value proposition, and messaging?

Proven experience analyzing product, client, and market dynamics

Excellent written/verbal communication, listening, presentation, and relationship skills

Demonstrated success working cross-functionally in matrixed organizations with the ability to create strong working relationships and work collaboratively with external and internal partners at all levels across the organization

Preferred Abilities/Experience

Experience sourcing and implementing Sales Enablement tools

Experience writing and working with tools and partners for market and customer surveys

Proficiency with tools used to develop professional, internal and external facing, messaging assets and tools

Experience in the EdTech, Language learning space a plus

The Successful Candidate will... Thrive in a small, entrepreneurial environment where she or he may have multiple responsibilities

Be confident in her or his abilities to add significant contributions to the product strategy of the organization

Be passionate about delivering a solution to help close the global communication gap

Be willing to constantly learn new techniques and skills to stay relevant in the industry

Enjoy both working on high-level strategy and spending time executing on that strategy

Be able to work well individually and also in a team setting

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Keywords: Emmersion Learning, Lehi , Director of Product Marketing?, Other , Lehi, Utah

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