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Sr. Growth Optimization Web Strategist

Company: Workfront
Location: Lehi
Posted on: November 20, 2020

Job Description:

Title: Sr. Growth Optimization Web Strategist
Reports to: Director, Web Strategy
Location: Remote or Lehi, Utah

We re looking for a Sr. Growth Optimization Web Strategist to join Workfront s Web Center of Excellence. In this role, you ll focus on optimizing conversion rates across our web marketing channels. You ll centralize our marketing optimization efforts by working cross-functionally to implement and execute strategies, advocate for our audiences, and help drive the overall growth of our channels. Successful candidates have strong technical experience and understanding of the tools and technologies required to test, track, measure growth-focused initiatives, and are experienced working in a Drupal CMS environment.

Workfront s marketing team is the driving force behind our global brand. They are responsible for creating demand, driving growth, and establishing Workfront as the Work Management platform of choice through lasting relationships with customers, prospects, and partners. Workfront marketing is the globally trusted voice to educate prospects and inspire clients, collaborators, and our ecosystem to champion meaningful change for the future of work.

This position will report to our Dir. of Web Strategy and has the opportunity to be based remotely or in our Lehi, UT, office. We re looking for someone to join us immediately.

What You ll Do

* Drive the development of conversion rate testing and strategy

* Own the conversion and tracking strategy across the entire website; this includes new lead acquisition and optimizing against our existing database

* Own on site user experience and end to end journey

* Manage Workfront s search optimization strategy including technical and non-technical aspects, reporting, and performance

* Identify and help prioritize high impact areas for conversion rate testing through funnel analysis, analytics, heat maps, etc. and work cross-functionally to execute strategies

* Implement processes for A/B testing to deliver actionable data-driven results

* Utilize a variety of tools to drive conversions (Qualified, ABM, web, Drupal CMS etc.) and measure performance

* Manage website and landing page conversion rate optimization including CTA testing and optimization (call, chat, trial, forms, demos, etc.)

* Strategize cross-functionally with campaign marketing, product marketing, sales, and ops to identify and prioritize conversion opportunities and work cross-functionally to lead execution of optimization efforts

Who You Are

* 5+ years experience in B2B SaaS in web/data/optimization roles

* Experience using and measuring marketing tools throughout the funnel from acquisition to conversion

* High level of comfort with data and reporting, expertise at reporting in SFDC/Tableau/ Adobe Analytics, etc.

* Knowledgeable of the B2B sales process and ways to optimize and advance leads/opps through the funnel

* Strong user experience and web knowledge; understanding how the web serves as a critical conversion tool

* Creative thinker that is solution and action-orientated

* Excellent presentation and reporting skills

* Experience with Adobe Target, and Javascript a plus

Values Fit

To us, the Workfront values are more than just words on a wall; they best describe who we are and how we get our work done.

* Do great work; Commit to excellence. Think big. Boldly innovate.

* Obsess over customers; Act with urgency, because sometimes later becomes never.

* Win together; Without customers, we don t exist.

* Finish strong; Individuals win occasionally, but teams win consistently.

On top of a competitive salary with great reward, we also throw in unlimited paid time off and the opportunity to work in a exible and inclusive work environment. With a leadership team that listens and has your personal development and success at the forefront, we will be supporting and inspiring you to be the best.

At Workfront, we pride ourselves by putting our employees at the forefront of our ethos, alongside a product we believe to be the best on the market. We fully support and develop our employees in both work and personal life.U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Workfront are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, and you are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Keywords: Workfront, Lehi , Sr. Growth Optimization Web Strategist, IT / Software / Systems , Lehi, Utah

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