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Director, Product Marketing

Company: Spot AI
Location: Lehi
Posted on: January 24, 2023

Job Description:

Director, Product Marketing
Who We Are:
Founded in 2018 by engineers from Stanford, Cisco Meraki, and Samsara, Spot AI is the fastest growing Video Intelligence company in the U.S. We are upending the $30 billion video surveillance market with an AI Camera System to help people at work create safer, smarter organizations. In the process, we're disrupting video security to create a new category of Video Intelligence.
We are experiencing tremendous growth and are deployed at thousands of locations across businesses in 17 different verticals, ranging from local businesses to Fortune 500s. Our customers range from warehousing and healthcare to nonprofits and car washes including SpaceX, ExtraSpace Storage, WineDirect, YMCA, and Veg Fresh Farms.
We've recently to continue to transform how organizations use their video footage. We're backed by Scale Venture Partners, Redpoint Ventures, Bessemer Venture Partners, StepStone Group, and MVP Ventures. Please explore for more!
Who You Are:


  • You are customer-obsessed and appreciate the chance to own, develop and iterate on the entire product marketing landscape;
  • You welcome the challenge of creating and cultivating a new product category (in this case, Video Intelligence);
  • You engage cross functionally and bridge communications and decisions with Product, Demand Generation, Sales and Customer Success teams;
  • You use customer research to influence programs around pricing and packaging, positioning and messaging, product launches, and all other assets that support successful GTM efforts;
  • You act as the voice of the customer because you dive deeply into their needs and problem spaces, enabling you to identify target personas, document them, and educate and align our internal teams around them;
  • You develop meaningful market analysis and deep competitive intelligence that drive differentiated, high value products and features, and allows you to participate in the launch cycle from end to end;
  • You enjoy creating high performing teams, and welcome the opportunity to report into our founding team, as well as collaborate with the full founding and executive teams frequently;
  • In short, you are a passionate product marketing leader, ready to make an impact at a well-positioned startup.

    What Excites You:

    • Creating a new category of products that makes video footage useful to people at work and disrupts existing players in the rapidly growing, ever-evolving video security market.
    • Playing a mission-critical role in defining GTM strategies across various segments and verticals in a large, untapped market.
    • Driving and refining a GTM motion to target upmarket customers.
    • A high-velocity work environment with a continuous stream of new product releases and customers.
    • Working with a world-class, high performing team in a collaborative and fun environment.
    • Recruiting and retaining a powerful product marketing team.

      What Gets Our Attention:

      • A track record of translating market understanding into action: You've successfully developed and driven the adoption of company and product-level positioning and messaging frameworks. You have experience building competitive + market intelligence programs. You've worked with PMs to develop market intelligence and business cases to inform roadmap development.
      • Exceptional communication skills, with the ability to influence others as appropriate. You have experience transforming complex concepts, features, and capabilities into value-based messages and compelling narratives. You have excellent presentation and interpersonal skills, with the ability to present to audiences of all levels and sizes (company-wide to Executive team). You can tell powerful customers stories that couple deep empathy with powerful written and verbal communication skills. You're a relationship-builder and excel at bringing together team members of all seniority levels and driving execution against a common goal.
      • Strong project management and cross-functional operational skills. You have experience leading complex, cross-functional initiatives from start to finish, consistently meeting deadlines. You work effectively across Marketing / Growth, Sales, CS, and Product.
      • Natural curiosity, resourcefulness, and adaptability. You're eager to dive in and solve problems, talk to people, do research, and then share what you've learned and turn insights into action. You have a can-do attitude and have an ability, eagerness and willingness to learn.
      • 5+ years of B2B product marketing experience: You have a successful and demonstrable track record of working with customers from mid-market to enterprise.
      • People management experience: You've had responsibility for hiring and managing others.

        What's In It For You:

        • Base Salary Range: $160,000 - $220,000 annually. Offered salary will be based on the offered candidate's demonstrated attributes and competencies related to the role, as well as the offered candidate's geographical location within the United States. Your recruiting partner can share more details about the compensation range as it relates to your geography once your interview process has begun.
        • A 20% annual bonus opportunity
        • Generous early stage equity

        • 401K with Employer Match
        • Flexible and supportive time off practices, including self-managed PTO and a 14-week new parent leave policy
        • Learning and Development Opportunities
        • Remote work flexibility, including a stipend to set up your ideal home office if you are not working from our office in Lehi, UT

          What We Value:We operate under a trio of company values:

        • Customer First, Always. We are relentlessly curious about our customer's goals, and seek the simplest solutions to solve their problems.


        • Own Your Outcomes. We bias towards action, move fast, and iterate. Everyone on our team is empowered to make decisions.


        • It's a team effort. We help each other succeed. We leverage each other's strengths to accomplish big goals together.

          And, we are creating and cultivating a diverse and inclusive culture where we celebrate individuals for what they accomplish, no matter who they are! As an equal opportunity employer, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
          Come join our journey!

Keywords: Spot AI, Lehi , Director, Product Marketing, Executive , Lehi, Utah

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