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Marketing Operations Manager - Lehi, Utah

Company: Split
Location: Lehi
Posted on: November 20, 2022

Job Description:

Split.io is an industry-leading Feature Delivery Platform which enables companies to embrace Impact-Driven Development across their engineering teams. We pair the speed and reliability of feature flags with data to measure the impact of every feature. By reducing development time, mitigating release risk, and quantifying impact, we free engineering teams to solve customer and business problems. Marketing Operations Manager Location: Remote (offices in Redwood City CA, Boston MA, Lehi UT) We Value the Journey: Your Days at Split We make the most of every day acting with urgency and determinatio n. -

  • This role is an exciting opportunity to be a key member of the marketing operations team here at Split. The Marketing Operations Manager will establish and own a marketing automation center of excellence with a particular focus on our nurture and lifecycle programs. - You will have a strong background in running a Marketo instance for scale and deep experience building out nurture programs from scratch in collaboration with cross-functional teams. You enjoy owning the day-to-day execution of programs and partnering with your Marketing teammates to establish an efficient intake, build and QA review process. -
    • Partner with the demand generation team as the Marketo expert to plan, build and optimize nurture programs and the associated data management and tracking in SFDC
    • Own email creation and execution, provide insights back to the team and be comfortable making quick pivots based on lessons learned
    • Establish and own the QA process including stakeholder review -
    • Proactively recommend opportunities for optimizing our programs, nurtures, and list segmentation -
    • Landing page creation (from templates) in WordPress with associated email automation
    • Build out and maintain program template library
    • Own email performance and deliverability monitoring and email best practice in accordance with applicable laws e.g. GDPR
    • Build and maintain changelog and documentation for key processes and system architecture
    • Work collaboratively with our stakeholders on list management and segmentation strategies
    • Ongoing ownership of email execution, email templates, preference center/opt-in, integrations, improving system processes, data hygiene excellence We Believe in Bold: About You Experimentation is core to our culture - let's iterate til' we win. -
      • Skills / Experience:
        • Marketo Certified Expert required
        • 3+ years Marketo admin and marketing operations experience
        • Proven track record of having successfully built and executed marketing automation strategies and nurture program design
        • WordPress landing page creation (from templates) experience
        • Strong hands-on experience with common Salesforce objects such as Leads/Contacts, Campaigns, Opportunities and demand generation tools
        • Advanced understanding of campaign management process, attribution and measurement, url parameters (UTMs) and marketing funnel management
        • Experience with 3rd party integrations (ZoomInfo, BrightTalk, Zoom)
        • Knowledge of basic HTML and CSS is a bonus
        • Experience using project management tools for process e.g. Asana, Jira or similar We Row Together: Our Culture and Belonging We're all in the same boat with mutual trust and respect. - We believe an inclusive workplace is critical to the success of our team and our customers. We constantly strive to make Split a safe and welcoming place for people from systematically marginalized communities. We're looking for teammates that are as passionate as we are and want to join us in doing this extremely important work. At Split, we believe face-to-face in-person communication is invaluable. We don't believe that it is the default for everyone. We have been fully remote before, and our teams continue to grow and span across time zones and countries. The heart of our shared culture is virtual - in our lively Slack channels, our Zoom company meetings, in every photo and #highfive shared. Our offices act as important vessels for our culture, but we are so much more . - We offer:
          • Highly-motivated teams working with the latest technologies
          • Collaborative and remote inclusive work environment
          • Competitive salary -
          • Company equity for all Splitters*
          • Health insurance for you and your family group*
          • Parental Leave*
          • Flexible PTO and Volunteer time off*
          • Annual Educational and monthly wellness stipends*
          • Career Path based on your career goals
          • Inclusive company events that highlight Split's values and foster team bonding *Full-time employees - A Day in the Life of a Splitter - Know more about Ceci Sacchetti We Put Customers at the Center: Learn More About Us! We break hard problems into simple ones in order to delight our customers. - Split is the leading platform for feature experimentation, empowering businesses of all sizes to make smarter product decisions. Companies like Salesforce, GoDaddy, and Twilio, rely on Split to securely release new features, target them to customers, and measure the impact of features on their customer experience metrics. Founded in 2015, Split's team comes from some of the most innovative enterprises in Silicon Valley, including Google, LinkedIn, Salesforce, and Databricks. Split is based in Redwood City, California, and backed by Accel Partners and Lightspeed Venture Partners. What is Split? - What it means to be a Splitter Diversity and Inclusivity at Split - We strive together, navigate together, and celebrate together. Grab an oar and join us! -

Keywords: Split, Lehi , Marketing Operations Manager - Lehi, Utah, Executive , Lehi, Utah

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