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Category Marketing Manager (CPG)

Company: Nature's Sunshine Products
Location: Lehi
Posted on: November 14, 2022

Job Description:

This is an exciting opportunity for a product marketing professional to oversee research, product development, and marketing strategies and build brands for Nature's Sunshine and Synergy. These brands need a proven performer with strong CPG experience in Sports, Active Nutrition, or Dietary Supplements and building successful marketing campaigns. This role enjoys collaboration with R&D, Manufacturing, and Global Marketing teams to research and gather market trends and identify product needs for each market for distributors, practitioners, customers, and DTC. This is a wonderful position to own each specific brand, build mega brands, and create campaign roadmaps to achieve record-breaking results.Daily Impact

Create global products.Build mega brands with each global market.Plan and execute engaging product launches and marketing campaigns.Build dynamic marketing strategies and roadmaps.Ideate and launch social media messaging.Manage a product portfolio for positive consumer impact and profitability.Engage others in marketing innovation throughout the organization.Deliver training collateral to help distributors and practitioners sell products.Track marketing metrics and report measurable results on campaigns.Participate in other projects and tasks as needed.Qualifications
  • Ready to work a hybrid schedule of 2-3 days in the office each week, and 2-3 days from home.
  • 3+ years of product marketing experience in Consumer Product/Package Goods (CPG), Direct To Consumer (DTC), and new product development preferred.
  • Industry experience in dietary supplements, sports, active nutrition, and/or beauty.
  • International experience developing and launching products.
  • Experience developing formal product marketing plans and campaigns.
  • Excellent project management skills.
  • Strategic thinking and assessing multiple approaches to achieve objectives.
  • Experience working with creative groups for creative brief development, copy, and reviews.

    Job Posted by ApplicantPro

Keywords: Nature's Sunshine Products, Lehi , Category Marketing Manager (CPG), Executive , Lehi, Utah

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