Director of Demand Generation

Company: Limble CMMS
Location: Lehi
Posted on: August 5, 2022

Job Description:

DescriptionAt Limble, we empower the unsung heroes that support the world. We've built the #1 top-rated Maintenance Management SaaS platform in an industry that is projected to double over the next five years. We continue to experience triple-digit growth year after year and are just getting started! We're passionate about our product, our people, and our customers, and are looking for growth oriented individuals who are eager to make an impact to join our team.We're looking for a Director of Demand Generation to join our quickly growing marketing department. This role will mentor and coach our content marketing and website teams that are responsible for generating B2B Marketing Qualified Leads (MQLs) that convert to Sales Qualified Leads (SQLs). You'll be working in variety of channels, including content marketing/SEO, email marketing, conferences and trade shows, and more. As our Director of Demand Generation, you'll join a department with a solid framework already in place, including strong SEO, great case studies, and extremely loyal customers.How you'll make an impact:

• Own strategy and execution of demand generation campaigns.
• Coordinate with Sales and leadership to develop customer journey and drive pipeline growth.
• Evaluate current and potential marketing channels: SEO, CRO, email nurture, educational events, webinars, conferences and trade shows, etc.
• Track campaign and channel performance daily, with reportable KPIs via software such as Google Analytics and Hubspot.
• Lead a team of content creators, designers and developers in creating digital assets that deliver real value to the reader (blogs, articles, email campaigns, guides, etc.).
• Ensure messaging and branding resonate by staying close to the customer and understanding their unique pain points, perspectives, and challenges.
• Invent and execute a variety of new testable marketing campaigns. The crazier the better! We strive to be unique to stand out from the competition.
• Stay current with not only marketing best practices, but maintenance best practices.
• Provide messaging and design support throughout the organization.
• Ensure your team loves their jobs so they can bring energy and creativity to their work.Requirements
  • 4+ years of recent experience B2B marketing
  • 2+ years in SaaS industry
  • Strong proficiency in digital marketing tools (our tech stack currently includes Hubspot, Semrush, Google Analytics, Google Search Console, Airtable, Wordpress, and Outreach)
  • Experience leading and developing teamsBenefits
    • $120,000 - $150,000 base salary + bonus opportunities
    • Health, Dental, Vision, and Life insurance
    • Stock options
    • Fully remote position
    • Unlimited PTO
    • Paid parental leave
    • 401k with company match
    • Annual company retreat
    • Opportunities to grow with us!At Limble we are solution-oriented and customer-obsessed. We hire with a people-first approach, and we understand there's no such thing as a perfect candidate. Limble's company culture and values are based on collaboration and transparency. Our customers come from all different backgrounds and so do our employees. If you're results-driven, enjoy solving complex problems, and are curious about what you could accomplish at a rapidly scaling startup, we'd love to hear from you. We encourage you to check out our Customer Reviews (https://www.capterra.com/p/162600/Limble-CMMS/) and learn more about our incredible culture (https://youtu.be/OubV48L5e3w)!

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