Vice President of Franchise Marketing / CMO

Company: Property Management Inc.
Location: Lehi
Posted on: August 6, 2022

Job Description:

Position: Marketing Department Head also Senior Management Position
Overview
Property Management Inc. (PMI) is the fastest growing property management franchise brand in the United States. With 385+ offices operating nationwide, PMI is an industry leader. PMI was named #1 in the property management franchise category by Entrepreneur Magazine in several years in a row and Entrepreneur Magazine named PMI to the prestigious Franchise 500 for the past seven years and was also named in the Top 100 Fastest Growing Franchises for that same period. PMI is the only property management franchise that offers an opportunity that allows franchisees to manage residential, association, commercial and short-term rental properties under one brand. We are looking for a leader to head up our Marketing team and join our growing company.
This position is ideal for an energetic leader who is passionate about helping individuals succeed in building profitable property management businesses, leveraging the Property Management Inc. franchise system and setting vision and direction for PMI.
Job Description:
While reporting to the President, this position manages all marketing related activities including all brand marketing and advertising initiatives, digital marketing plans, and media relations (consumer and franchise development). The Marketing Department Head will develop marketing strategy and the team to build and implement/coach successful local and national marketing plans/activities that achieve financial and strategic objectives for the brand.
Key responsibilities will include but not limited to:
Develops and collaborates the creation and implementation of short-term and long-range marketing strategies for the Brand
Works with agency and team to develop franchise marketing objectives
Directs and manages the company's media relations
Manages budgets to support all marketing functions (planning, media, PR, vendors, etc.)
Manages analytics (processes and metrics) to ensure ROI objectives are met
Drives daily execution and enhancement of the marketing plans (Consumer and Franchise Development)
Analyzes the competition and reviews results of market research to guide marketing efforts
Directs marketing team to continue to develop strategy and improvements
Coordinates with agency PR communications
Increase awareness of the Brand nationally
Manages National Marketing Fund in conjunction with the FAC/Marketing Committee
Partners with Operations team to ensure that marketing plans are being successfully implemented in the field
Lead, motivate, and hold accountable team members
Strong communication skills, both verbal and written
Experience:
Bachelors degree or greater
Franchise experience - 5 years
Exemplifies our core values: Growth mindset, Own it, Integrity, Have fun, Energetic, and Innovative
Strong communication, interpersonal, and organization skills
Digital marketing experience - 5 years
Marketing experience - 5 years
Compensation/Benefits
Salary (Commensurate to Experience)
Company Health Insurance Plan
401K plus match
Paid Holidays and Paid Time Off

Keywords: Property Management Inc., Lehi , Vice President of Franchise Marketing / CMO, Executive , Lehi, Utah