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Director of Product Marketing

Company: Lendio
Location: Lehi
Posted on: June 16, 2022

Job Description:

Lendio is a leading mission-driven fintech on a mission to Fuel the American Dream. We do that by connecting Small Business Owners with access to capital solutions through a loan marketplace, cash flow management SaaS and innovative API technology for Financial Institutions. As a company that puts a massive emphasis on work culture and community, we're always looking for talented, dedicated, and spirited individuals to join our team. When you work with us, you'll find we're inclusive, we lift each other up, and have fun-even when we're in the trenches. That combination is probably why we rank as one of Glassdoor's Best Places to Work. When we say we care about people and their success, we actually mean it.
Lendio is seeking an experienced Director of Product Marketing to join our Go-To-Market team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive consensus across Product, Creative, Marketing, and Sales. This individual will analyze market feedback and data for product development and collaborate with key stakeholders to set go-to-market strategies and priorities. In this role, this individual will build upon their understanding of small businesses' financial needs; directly inform product development, and optimize our portfolio to better meet customer needs.Responsibilities

  • Champion the voice of the customer to prioritize products and solutions to best address small businesses' financial needs
  • Collaborate closely with Product & Sales teams to help shape product and feature development based on market gaps and customer needs
  • Develop detailed go-to-market strategies for new and existing product capabilities and features, working cross-functionally with teams across Product, Marketing, Creative, Sales, Customer Experience, and Business Insights.
  • Execute market research, audience analysis, and communication cadence to keep stakeholders informed of market shifts on a monthly basis.
  • Lead the evolution of how we define audience segmentation, positioning, messaging, and adoption tactics for new and existing products in-focus area(s)
  • Collaborate closely with the Marketing team to align master brand positioning with product value propositions across key areas of the customer journey.
  • Maintain detailed customer journey maps attributing top-of-funnel engagement with mindset and message positioning all the way through lower funnel channels.
  • Build evergreen testing and optimization plans for enhancing messaging and value proposition.
  • Create customer experience templates for direct sales and CX teams to ensure message alignment across all customer-facing channels.
  • Maintain competitive marketplace analysis and updates across key competitors and communicate regularly to stakeholders.Experience and Skills
    • 8+ years experience in marketing; 5+ of those years in product marketing for a SaaS or marketplace tech company.
    • Familiar with SaaS products and eCommerce GTM strategies.
    • Strong storyteller with the ability to develop campaigns that get customers' attention and build product affinity people love.
    • Proven ability to integrate across teams in developing GTM channel plans and campaigns.
    • Analytical thinker with experience in data-driven marketing including Google Analytics, Agile environments, and data analysis.
    • Ability to drive experimentation focused on conversion and engagement
    • Experience creating a multi-touch message matrix across Paid, Social, and Onsite Marketing pages
    • Apply insights and strategic thinking to influence stakeholders
    • Effectively communicate the benefits of various marketing strategies to audiences of all levels
    • Experience driving complex projects in a fast-paced environment
    • Player/coach mentality: Ability to get hands-on and jump in to help the team at a moment's noticeThe Preferred Candidate Will Have
      • Have an in-depth understanding of financial services or accounting solutions ( small business industry a plus)
      • Have strong product marketing experience in FinTech business solutions - preferably SMBs/B2B/B2B2C
      • Proven success leading content-driven lead generation campaigns
      • Experience launching new products and/or SaaS products as part of a multi-product platform
      • Lead with a market-driven mindset and outside perspective to define product marketing strategy and plans
      • Bring deep experience in the creation of differentiating value propositions and core content
      • Possess strong stakeholder management and communication skills
      • Embraces organizational management skill
        Benefits
        • Be part of a high performing, collaborative team and have fun at work each day
        • Competitive pay
        • A full suite of traditional benefits
        • Unlimited PTO
        • 401k with company match
        • Company-contributed HSA
        • Onsite gym and standing desks
        • Wellness program
        • Flexible work schedule-both remote and in-office optionsAnd the best reason to work at Lendio is our culture! Check us out on Glassdoor and our social media channels: Instagram, Facebook, LinkedIn
          #genind1#LI-CY1

Keywords: Lendio, Lehi , Director of Product Marketing, Executive , Lehi, Utah

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