Director of Advertising

Company: Pattern
Location: Lehi
Posted on: May 16, 2022

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!
Pattern is the premier partner for global ecommerce acceleration and is headquartered in Utah's Silicon Slopes tech hub-with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fast growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 100 global brands-like Nestle, Sylvania, Kong, Panasonic, Sorel, Skullcandy, and Popsockets-rely on Pattern's global ecommerce acceleration platform to scale their business around the world.
The Director of Advertising position leads an advertising team to drive growth within Pattern and its Partners. This role manages the advertising effort for our Partner's brand and owned brands across Amazon as well as other marketplaces. This role works closely with the Brand Management team to build strategies and tactical plans to generate incremental growth and to reach the highest marketing and advertising exposure. The Director is responsible for supporting multiple senior stakeholders within the business as well as externally representing Pattern in front of our top clients. This role reports to the Chief Brand Officer.
Frequently Asked Questions
What is a day in the life of a Director of Advertising?

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• Lead advertising technology development efforts. Identify key product enhancements and serve as the business lead in requirements development, design, and UAT efforts
  
• Collaborate with Partners or leadership to determine the goals of advertising projects and to develop plans to meet those goals
  
• Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
  
• Oversee brand relationships from an Advertising perspective and lead all Advertising performance presentations to partner Executives
  
• Serve as the subject matter expert for Amazon/Google search optimization for partners/clients
  
• Drive growth within our portfolio brands, including launching brands into new markets or marketplaces
  
• Oversee all budget and reporting for performance marketing across Amazon, Google and Facebook
  
• Manage, mentor and grow our existing ads team to ensure best practices and Pattern values are followed and maintained
  What will I need to thrive in this role?
  
  • Bachelor's degree in Marketing, Business, or a related program
  • 5+ years experience in team building/development
  • 7+ years experience in the world of multichannel or online marketing, managing Google AdWords/Shopping and/or Amazon campaigns
  • Worked at a decision making marketing level within an agency or ecommerce team
  • Strong all-round knowledge of the digital marketing mix with working knowledge on Amazon, Google and Social channels
  • Experience using a variety of toolsets such as Google Analytics, AdWords, Facebook, Google Tag Manager and Amazon and reporting back clearly to clients on marketing metrics and how they contribute to overall performance
  • Ability to succinctly synthesize and deliver back comprehensive marketing strategies to hit client objectives
  • Capable of establishing and nurturing longstanding relationships with clientsWhat is the team like?
    • The Digital Advertising Strategists and Associate Directors will report to you and you will report to the Chief Brand Officer. This team is data-driven and results-oriented. You will collaborate regularly with members of your team and work across departments to implement actionable solutions.
      Sounds great! What's the company culture?
      We are looking for individuals who are:
      
      • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
      • Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
      • Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
      • Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
        What is the hiring process?
        
        • An initial phone interview with Pattern's talent acquisition team
        • A video interview with the hiring manager
        • An onsite interview with a panel of department leaders
          How can I stand out as an applicant?
          
          • Be prepared to talk about professional accomplishments with specific data to quantify examples
          • Be ready to talk about how you can add value and be the best addition to the team
          • Focus on mentioning how you would make a difference at Pattern
          • Be prepared to talk about any side projects related to data and analytics
            Why should I work at Pattern?
            Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include
            
            • Unlimited PTO
            • Paid Holidays
            • Onsite Fitness Center
            • Company Paid Life Insurance
            • Casual Dress Code
            • Competitive Pay
            • Health, Vision, and Dental Insurance
            • 401(k)
              Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #LI-CB3 #LI-Hybrid

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