Director of Advertising
Company: Pattern
Location: Lehi
Posted on: May 16, 2022
Job Description:
Are you obsessed with data, partner success, taking action, and
changing the game? If you have a whole lot of hustle and a touch of
nerd, come work with Pattern and use your skills to push one of the
fastest-growing companies in the US to the top of the list!
Pattern is the premier partner for global ecommerce acceleration
and is headquartered in Utah's Silicon Slopes tech hub-with offices
in Asia, Australia, Europe, the Middle East, and North America.
Valued at $2 billion, Pattern has been named one of the fast
growing tech companies in North America by Deloitte and one of
best-led companies in America by Inc. More than 100 global
brands-like Nestle, Sylvania, Kong, Panasonic, Sorel, Skullcandy,
and Popsockets-rely on Pattern's global ecommerce acceleration
platform to scale their business around the world.
The Director of Advertising position leads an advertising team to
drive growth within Pattern and its Partners. This role manages the
advertising effort for our Partner's brand and owned brands across
Amazon as well as other marketplaces. This role works closely with
the Brand Management team to build strategies and tactical plans to
generate incremental growth and to reach the highest marketing and
advertising exposure. The Director is responsible for supporting
multiple senior stakeholders within the business as well as
externally representing Pattern in front of our top clients. This
role reports to the Chief Brand Officer.
Frequently Asked Questions
What is a day in the life of a Director of Advertising?
- Lead advertising technology development efforts. Identify key
product enhancements and serve as the business lead in requirements
development, design, and UAT efforts
- Collaborate with Partners or leadership to determine the goals
of advertising projects and to develop plans to meet those
goals
- Lead brainstorming sessions with team members to cultivate
ideas for new advertising campaign concepts, including content and
design elements
- Oversee brand relationships from an Advertising perspective and
lead all Advertising performance presentations to partner
Executives
- Serve as the subject matter expert for Amazon/Google search
optimization for partners/clients
- Drive growth within our portfolio brands, including launching
brands into new markets or marketplaces
- Oversee all budget and reporting for performance marketing
across Amazon, Google and Facebook
- Manage, mentor and grow our existing ads team to ensure best
practices and Pattern values are followed and maintained
What will I need to thrive in this role?
- Bachelor's degree in Marketing, Business, or a related
program
- 5+ years experience in team building/development
- 7+ years experience in the world of multichannel or online
marketing, managing Google AdWords/Shopping and/or Amazon
campaigns
- Worked at a decision making marketing level within an agency or
ecommerce team
- Strong all-round knowledge of the digital marketing mix with
working knowledge on Amazon, Google and Social channels
- Experience using a variety of toolsets such as Google
Analytics, AdWords, Facebook, Google Tag Manager and Amazon and
reporting back clearly to clients on marketing metrics and how they
contribute to overall performance
- Ability to succinctly synthesize and deliver back comprehensive
marketing strategies to hit client objectives
- Capable of establishing and nurturing longstanding
relationships with clientsWhat is the team like?
- The Digital Advertising Strategists and Associate Directors
will report to you and you will report to the Chief Brand Officer.
This team is data-driven and results-oriented. You will collaborate
regularly with members of your team and work across departments to
implement actionable solutions.
Sounds great! What's the company culture?
We are looking for individuals who are:
- Game Changers- A game changer is someone who looks at problems
with an open mind and shares new ideas with team members, regularly
reassesses existing plans and attaches a realistic timeline to
goals, makes profitable, productive, and innovative contributions,
and actively pursues improvements to Pattern's processes and
outcomes.
- Data Fanatics- A data fanatic is someone who recognizes
problems and seeks to understand them through data, draws unbiased
conclusions based on data that lead to actionable solutions, and
continues to track the effects of the solutions using data.
- Partner Obsessed- An individual who is partner obsessed clearly
explains the status of projects to partners and relies on
constructive feedback, actively listens to partner's expectations
and delivers results that exceed them, prioritizes the needs of
your partners, and takes the time to create a personable experience
for those interacting with Pattern.
- Team of Doers- Someone who is a part of team of doers uplifts
team members and recognizes their specific contributions, takes
initiative to help in any circumstance, actively contributes to
supporting improvements, and holds themselves accountable to the
team as well as to partners.
What is the hiring process?
- An initial phone interview with Pattern's talent acquisition
team
- A video interview with the hiring manager
- An onsite interview with a panel of department leaders
How can I stand out as an applicant?
- Be prepared to talk about professional accomplishments with
specific data to quantify examples
- Be ready to talk about how you can add value and be the best
addition to the team
- Focus on mentioning how you would make a difference at
Pattern
- Be prepared to talk about any side projects related to data and
analytics
Why should I work at Pattern?
Pattern offers big opportunities to make a difference in the
ecommerce accelerator industry! We are a company full of talented
industry experts that evolves quickly and often, we set big goals
and work tirelessly to achieve them, and we love our Pattern
family. We also believe in having fun and balancing our lives, so
we offer awesome benefits that include
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k)
Pattern provides equal employment opportunities to all employees
and applicants for employment and prohibits discrimination and
harassment of any type without regard to race, color, religion,
age, sex, national origin, disability, status, genetics, protected
veteran status, sexual orientation, gender identity or expression,
or any other characteristic protected by federal, state, or local
laws. #LI-CB3 #LI-Hybrid
Keywords: Pattern, Lehi , Director of Advertising, Executive , Lehi, Utah
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