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Director of Revenue Growth Management

Company: Purple
Location: Lehi
Posted on: January 10, 2022

Job Description:

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time.

Job Summary Are you an expert revenue management professional ready to drive growth for one of the most disruptive and innovative brands in the marketplace today? Do you have a passion for creating and executing revenue-generating strategies through next-level data analytics? Do you excel at leading teams and working cross-functionally to put insight into action? If so, then read on!

The Director of Revenue Growth Management (RGM) will be responsible for Purple's omnichannel pricing and promotions strategy, developing and managing a margin management framework, and building out a dedicated RGM organization. You will be accountable for delivering analysis and recommendations that drive achievement of ASP, Promo ROI, and Gross Margin Ladder KPIs.

As this is not an entry-level position, you will have at least 10 years of experience working in a retail setting to be considered. Reporting to the Sr. Director of Product & Merchandising, you will work closely with Category Merchandising and Merchandise Planning to influence the business strategy. Job Description

Build and oversee a focused RGM team, including setting clear objectives and KPIs consistent with company strategy and AOP, and inspiring team to meet and exceed service level agreements with Category Merchandising and others
Identify process gaps and collaborate with Merchandising Planning, Data Analytics, Channel partners, FP&A and others to create business processes to enable sustainable growth
Develop and communicate a clear pricing and promotions strategy across the Merchandising and Channel Sales teams, including channel conflict mitigation principles, promotions guardrails and governance model
Optimize Purple's promotion planning process and recommend areas for improvement, with a focus on utilizing data and analytics to optimize initiatives
Identify strategic pricing, promotion and bundle modifications based on business objectives, desired consumer behavior, sales trends, basket analysis and competitive data
Maintain historical pricing actions and forecast future price changes for key competitors
Perform analysis and make recommendations for changing pricing based on cost changes
Work with Consumer Insights and Data Analytics to develop promotional tests to inform promotions strategy
Forecast promotion ROI, perform hindsights, and track effectiveness of promotions over time to understand trends and identify opportunities
Manage promotional planning, including understanding sales channel needs and opportunities and providing recommendations to Category Merchandising
Work with FP&A and Sales Channels to create and implement a gross-to-net margin management framework to deliver on LRP and AOP margin goals

Skills & Experience
Bachelor's degree; Master's preferred (MBA or Merchandising/Marketing Analytics/Financial Planning & Analytics)
10+ years of experience in merchandising analytics or related field; Omnichannel experience is required
Demonstrated ability to make data-driven and customer-centric recommendations
Experience presenting to executives and influencing strategy creation and execution across functions
Track record of leading teams and working collaboratively as part of a cross-functional team
Ability to set clear objectives and measure performance
Experience balancing stakeholder requirements and prioritizing projects
Proficiency in MS Office with advanced Excel skills, Tableau/Looker/similar platforms

Benefits And Perks
Medical, Dental, Vision
401(k) Match
Generous PTO
Market Money
Earn a Mattress
Purple Swag
Amazing Purple Products
Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people's lives through comfort.
Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment.

Keywords: Purple, Lehi , Director of Revenue Growth Management, Executive , Lehi, Utah

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