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Senior Product Director

Company: Tranont
Location: Lehi
Posted on: January 5, 2022

Job Description:

We are looking for an enthusiastic, positive and motivated individual to help Tranont in our mission to impact 1 Billion lives for good in our first 20 years. Our Product Director will play a key role in helping us achieve this number by creating highly effective, innovative, and experiential products. Our Product Director must be driven by the details while understanding the broad picture of how consumers are looking to improve their lives through our growing portfolio of products.

We are a growing company with unique challenges and a propensity to want to do things differently. This role will help establish best practices and processes while also understanding the minute details of our consumers lives. Close collaboration with peers and executives while being open and flexible to change will be the keys to success in this role.


Working with the VP of Marketing, the Product Director will help innovate, improve, and increase sales of new and existing Tranont health and wellness products. This position is responsible for the performance (P&L) of each health and wellness product Tranont sells.


Translate product strategy into detailed requirements for manufacturing, launch strategy, go-to-market timelines and ongoing sales
Ongoing competitive and trend analysis for existing products, as well as future product promotions and product line development
Collaborate and develop product pricing strategies with VP of Marketing, Finance and Sales departments
Collaborate to develop product differentiation strategies with VP of Marketing, Creative Director and Communications Director
Evaluate and consult with Legal Department to ensure that product messaging is accurate and legally compliant
Work closely with Operations Department to develop, plan and prioritize product needs according to launch and re-order timelines and processes
Work with manufacturing partners and Operations Department to help ensure acceptable levels of QC for both product and packaging
Oversee product labeling review process to ensure accuracy and timeliness of completion
Communicate and Coordinate with Sales Department on any product changes, upcoming product promotions and product launches.
Work closely with our Scientific Advisory Board to develop, review and train on new and existing product
Responsible for answering any product FAQ's and funnel content to be published online and help coordinate shared intelligence with our Customer Service team.
Create buy-in and excitement for product vision both internally and with key external business leaders
Intimately understand and effectively communicate product features, benefits, and basic functions of ingredients within all products
Identify and propose solutions to fill product gaps (both within formulas and within lines) to help generate new ideas and grow highly differentiated products and product lines
Solicit feedback from current consumers via surveys, 1:1 calls and in person about company products and offerings.
Understand the customer experience, identify, and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
Fulfill other tasks as requested by management
Extensive experience managing health and wellness product development and marketing processes
Track record of managing all aspects of a successful product throughout its lifecycle with quantifiable KPI's
Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
Strong understanding of ingredient benefits and science in health and wellness products
Work effectively with cross functional teams
Proficiency with project management software (ASANA) to document, collaborate and coordinate work
Availability to work in an open-office environment up to 5 days a week
- - - - - - -Bachelor's degree or equivalent work experience required

- - - - - - -Full time
Occasional travel required

Keywords: Tranont, Lehi , Senior Product Director, Executive , Lehi, Utah

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