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Director of Partner Marketing

Company: Workfront
Location: Lehi
Posted on: November 20, 2020

Job Description:

Job Title: Director, Partner Marketing

Location: US

Reports to: SVP of Global Alliances

Workfront is the work management application platform for the enterprise, helping people do their best work so companies can thrive in a digital world. Workfront is built for people, effortlessly connecting teams and easily integrating into existing applications and systems. The ability to see, measure, and analyze critical factors such as resources, outcomes, and priorities keeps everyone on the same page, with a clear understanding of why their work matters.

The Business Development team identifies potential partners that will help to differentiate strategic offerings for both the partner and Workfront. The single most important thing the Business Development team can do is create high-value relationships with partners.

As the Director of Partner Marketing you will focus on programs and messaging that help us scale with existing partners and recruit new partners with creative and strategic marketing programs. You will be responsible for understanding the market landscape and defining a strategic solution, messaging and programs plan for both for ISVs and SIs that result in partner generated pipeline

Key responsibilities:

* Direct and lead the execution of the go-to-market strategy to support and successfully launch new or updated programs in the partner ecosystem

* Develop and execute highly-targeted campaigns that encourage existing partners to take key actions to pipeline

* Develop and execute partner communications plans to support partner learning for upcoming product launches or releases, and promoting partner certifications.

* Develop and communicate partner-facing value propositions for Workfront, its products and solutions. Why Workfront, how to build your business with Workfront .

* Adapt global marketing campaigns, programs and promotions to ensure suitability for Partner Marketing purposes

* Organize and deliver online and in-person (when current environment allows) Partner events, such as Partner Advisory Councils, Partner Conferences and Partner briefings.

* Oversee allocation, measurement, and use of MDF (marketing development funds)

* Collaborate with marketing peers to ensure alignment with the overall partner marketing strategy and inclusion of partners in Workfront marketing programs

Skills, Capabilities, and Experience:

* 10+ years in a partner marketing role and/or B2B revenue-driving role

* Proven experience in developing relationships and communicating with partners

* Ability to think strategically while implementing tactically, balancing longer term goals with current capacity and demands

* Excellent written and verbal communication skills

* Experience creating partner messaging content from sales presentations, solution briefs, data sheets and webinars

* Proven ability to collaborate effectively and influence cross-functional teams

* Strong project management skills with experience gaining team consensus and driving deliverables

* Demonstrated success in marketing roles that are partner-facing and field-facing

* Success in driving pipeline and optimizing returns with partners

* Experience with sales and marketing automation technology, such as Marketo and Salesforce.com

* Thrive when building something new and a generating new ideas.

Key Stakeholders & Matrix Reports:

This role will report directly to the SVP of Global Alliances and will work very closely with the Workfront Marketing organization. Additionally, they will work with key stakeholders in product marketing, sales, sales operations and other parts of the Workfront organization as neededU.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Workfront are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, and you are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Keywords: Workfront, Lehi , Director of Partner Marketing, Executive , Lehi, Utah

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