Marketing Director - Current

Company: Pattern, Inc
Location: Lehi
Posted on: March 15, 2023

Job Description:

Marketing Director - Current page is loaded Marketing Director - Current Apply locations Lehi, UT time type Full time posted on Posted 30 Days Ago job requisition id R-100199 Job Description:Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Current by Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!Current's influencer marketing platform and technology gives brands the ability to quickly scale up, manage, and optimize their influencer campaigns to keep pace with a rapidly evolving digital and cultural landscape. Global brands-including Spotify, Oura Ring, and Olive and June-already leverage Current Tech to drive accelerated traffic and conversion for their products online. Current was recently acquired by Pattern and went from being a start up of 15 employees to being backed by Pattern, a 2 billion dollar company. This is an opportunity to be part of a small, scrappy, autonomous team where you can build and own processes that will impact millions of dollars in revenue. If you are eager to be on the ground floor in the exploding industry of influencer marketing, we want you to apply. -Current Tech is seeking a passionate, hungry, and self-motivated marketing executive to launch and grow its influencer marketing technology, grow pipeline, and hit the 2023 sales numbers. You will be responsible for leading the marketing vision, strategy, and execution. We are looking for a marketing leader that has grown up from the digital marketing function focused on pipeline creation and closed deals from marketing activities. We are also looking for a leader who knows how to build out a holistic marketing strategy using digital, content, events, and other key marketing functions.

Frequently Asked QuestionsWhat is a day in the life of a Director of Marketing?

• Develop and execute marketing strategies to drive brand awareness, marketing leads, sales accepted pipeline, closed deals, and customer success.
• Own and optimize a marketing budget to hit monthly, quarterly, and annual sales targets.
• Lead the SaaS marketing strategy in attaining 2023 revenue targets across inbound marketing, account-based marketing, various paid digital, organic search, product marketing, and events.
• Localize the "guts" of the Current value proposition including elevator pitches, personas, content hierarchies, etc.
• Implement a data-driven approach to analyzing, automating, and optimizing a target list of strategic accounts that predictably drives high conversions and pipeline
• Lead the strategy and successful roll out of full-funnel tracking and reporting for all funnel stages against campaigns, regions, people, and quotas
• Develop a vision and strategic marketing plan to accelerate Amplifi revenue in region via target brands, partnerships and key routes to market
• Work closely with partners and the global sales teams to understand client needs and create go-to-market strategies, communication and collateral that reflects Amplifi's key differentiators
• Drive demand generation and account-based marketing efforts via digital advertising, webinars, social media, content marketing, and paid search advertising
• Utilize strong business analytics and data to optimize performance and uncover new areas of growth for the organizationWhat will I need to thrive in this role?
  • The ideal candidate has 7+ years of experience in leading world-class marketing and sales strategy, demand generation and business development
  • Bachelor's degree in Marketing, Business, or a related program
  • Proven success leading the brand messaging & positioning of SaaS company
  • Demonstrated track record delivering results against sales and marketing plans
  • Ability to quickly assess and understand customer buyer journeys to improve results, and synthesize into meaningful, quantifiable, differentiated messaging
  • Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, and verbal)
  • Solid knowledge of analytics tools, and ability to understand customer requirements
  • Expertise in analyzing new markets, business opportunities, competitive threats and monetization modelsWhat are the 30/60/90 day expectations? -
    • 30 days: Get to know three things; Pattern culture/brand, the Current SaaS offering/value props and target audience (ideal customer profile). Come to understand the Pattern core business model and how Current fits into the strategy. Understand the channels that are driving pipeline success and start to formulate the strategies and channels to achieve pipeline and closed deals goals.
      • 60 days: Start executing on your strategy measuring KPIs along the top, mid, and bottom marketing funnel. Begin to build, launch, test, and optimize marketing campaigns that create sales qualified pipeline and closed deals. Work closely Current executive team to align on 2023 OKRs, goals, and missions.
        • 90 days: Charge forward! Build strong relationships with sales, BDRs, customer success, and engineering that help you build a holistic approach to accelerate new business, customer retention, and upsell expansion. Start to build a strong reporting process to give visibility into marketing success and KPI growth for key Current stakeholders. Hit your quarter pipeline and new business goals.What is the team like?
          • The Director of Marketing for Current Tech will report to Burke Alder, VP of Global Marketing at Pattern and work daily with division president and Current Tech Founder, Trygve Jensen. This team is fast paced, data-driven and results-oriented. You will collaborate regularly with members of your team and work across departments with other senior level colleagues to implement actionable solutions. -Sounds great! What's the company culture?We are looking for individuals who are:
            • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
            • Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
            • Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
            • Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.What is the hiring process?
              • An initial phone interview with Pattern's talent acquisition team
              • A video interview with the hiring manager
              • A video interview with the hiring manager and executive leader
              • An onsite interview with a panel of department leadersHow can I stand out as an applicant?
                • Be prepared to talk about professional accomplishments with specific data to quantify examples
                • Be ready to talk about how you can add value and be the best addition to the team
                • Focus on mentioning how you would make a difference at Pattern
                • Be prepared to talk about any side projects related to data and analyticsWhy should I work at Pattern?Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include
                  • Unlimited PTO
                  • Paid Holidays
                  • Onsite Fitness Center
                  • Company Paid Life Insurance
                  • Casual Dress Code
                  • Competitive Pay
                  • Health, Vision, and Dental Insurance
                  • 401(k)Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #LI-CB3 #LI-HybridPattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. About Us Ecommerce is booming. The challenges we solve are exciting. And we're just getting started. We're looking for talented people with plenty of hustle to change the game at Pattern. Is that you? Let's chat

Keywords: Pattern, Inc, Lehi , Marketing Director - Current, Advertising , Lehi, Utah