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Principal Product Marketing Manager

Company: Adobe
Location: Lehi
Posted on: November 22, 2022

Job Description:

Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. -We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. -We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityAs a Principal Product Marketing Manager with Adobe Analytics, you are a key member of the DX Product team, influencing the success of Adobe Experience Cloud solutions. In this role, you will work with cross-functional teams, including product management, sales, finance, business development, global marketing and corporate communications to drive product marketing activities necessary for growing market share for Adobe Analytics and Customer Journey Analytics. The environment is fast-paced, upbeat, and highly collaborative. -You will lead efforts to drive new Adobe Analytics logo growth and help enterprises understand, measure and optimize journey experiences for their customers who interact across digital and offline channels. You will actively participate in the strategic development and execution of analytics product go-to-market, as well as marketing programs to enable effective selling, align product positioning with industry trends and product advancements, and increase brand and product awareness through thought leadership activities. You seek opportunities to be strategic, produce results, and receive recognition for outstanding work.Responsibilities

  • Develop, lead & implement Adobe Analytics go-to-market strategies.
  • Critically evaluate new growth opportunities for the Adobe Analytics business.
  • Develop go-to-market collateral, sales material, and competitive intelligence information to enable sales organization success
  • Work closely with Adobe's Global Marketing organization to develop strategic programs that drive demand and pipeline.
  • Collaborate with PR, AR, corporate marketing, and events teams on product launches and partner integration activities to drive awareness and demand.
  • Broaden Adobe's position as an industry leader with vision through the creation of white papers, blog posts, and articles.
  • Work with business development and product management to influence product developments and integrations based on changing market dynamics and emerging opportunities.
  • Present Adobe Analytics use cases and value propositions at industry events, conferences, analyst and media briefings, and critical customer meetings.Requirements:
    • BS/BA with 8+ years of marketing experience, technology company and SaaS experience, MBA preferred.
    • Data driven, with a strong test and learn demeanor and ability to think out of the box to determine new growth opportunities
    • Knowledge of the digital marketing landscape and the ability to stay current on the changing market
    • Proficient in market research and how to utilize research and data to advise marketing strategies
    • Proven success in dynamic and highly matrixed environments
    • Strong experience leading cross-functional multidisciplinary teams to launch high-impact business initiatives
    • Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
    • Outstanding analytical, verbal, and written communication skills
    • Excellent program management skills
    • Highly collaborative work style
    • Global cultural awareness and experience with global teams

Keywords: Adobe, Lehi , Principal Product Marketing Manager, Advertising , Lehi, Utah

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