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Email Marketing Manager

Company: Create Room
Location: Lehi
Posted on: November 21, 2022

Job Description:

About Us

  • As a company, we are entrepreneurial, light-hearted, hungry for growth, humble, and honest. These values are reflected in everything we do.
  • We are on a mission to help creators spend more time doing what they love-creating! We believe creativity is critical to help us feel balanced, energized and purposeful, but know that finding time and space to create is easier said than done. Our furniture, accessories and services have helped thousands of creators win back their creative time and we are growing rapidly.
    Responsibilities:
    • Drive Sales through email, SMS, and out loyalty program
    • Campaign Strategy and Management: Responsible for designing and deploying email marketing campaigns that nurture prospects, creative asset management, segmentation, and scheduling email campaigns. These need to be personalized, scalable, automated marketing campaigns.
    • Partner with the product, digital, content, and sales teams to create compelling nurture paths for different personas, and constantly iterate and test to drive improvement.
    • Work to identify methods of leveraging customer data, develop campaigns/journeys.
    • Lead Database Management: Responsible for the maintenance, data integrity and the growth of our lead database. Lead data cleansing initiatives and data synchronization across our platforms. Ability to troubleshoot data inconsistencies between databases. Define, implement, maintain and document marketing automation best practices including list management, optimization, data quality, hygiene and troubleshooting.
    • Software: Klayvio, Attentive SMS, & Zendesk
    • Campaign Reporting: Manage the development of dashboards and reporting on demand generation campaigns to track effectiveness, lead pipeline, funnel advancement, conversions on marketing campaigns and ROI to identify successes and enhancement opportunities.
      Background/Experience Required:
      • 1+ years' experience with B2C Marketing communications or customer engagement with strong knowledge of management and execution of multi-touch email nurturing and lead generation campaigns (required).
      • Deep understanding of the marketing technology stack, including marketing automation, email service providers and CRM; interest in getting under the hood to bend the technology to your will.
      • Prior experience in working with an email service provider, managing a daily email/SMS campaign and reporting on results is required.
      • Experience with A/B testing, messaging, and post-campaign analysis.
      • Knowledge of data capture and hygiene strategies.
      • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
      • Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.

Keywords: Create Room, Lehi , Email Marketing Manager, Advertising , Lehi, Utah

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