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SR. PR Manager

Company: Purple Innovation, LLC
Location: Lehi
Posted on: September 23, 2022

Job Description:

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time.Job SummaryPurple is seeking an innovative and fast-paced professional to join our public relations team as a Public Relations Manager. The PR Manger will play an instrumental role in all aspects of public relations, including strategic planning, media relations and product branding. In this position, you will be handling the consumer side of PR and working cross-functionally with journalists, thought leaders, industry professionals and internal departments to create and maintain a favorable public image for Purple. In this exciting role, you will be focused on defining, planning, and executing public relations strategies while driving awareness of Purple. To be effective in this position, you need solid expertise in drafting press releases and the ability to build and maintain working relationships with top-tier media outlets. You must have a strong writing background and ability to generate story ideas and pitches. Superior candidates will be quick thinkers who can respond to challenges with poise and ease. Excellent communication skills, an engaging personality and the ability to multi-task are all essential qualifications for this position. ---Job DescriptionResponsibilitiesDevelop press kit materials for media outletsCraft press releases that align with Purple's goals and missionCultivate and maintain relationships with regional and national media outletsArrange interviews, media and event appearancesWrite content for internal and external thought leadersRespond to requests from media outletsEvaluate advertising and promotional programs to ensure they align with PR goalsTrack, evaluate and share results of PR effortsWrite blogs, awards and pitchesPlan and prepare events, working with the PR Director and media to publicizeCoordinate scheduling and logisticsWork with Purple's PR agency to inform and strategize upcoming publicity recommending new ways to publicize PurpleEvaluate public opinion through surveys, polls and social listeningMonitor press email inboxManage press webpage on purple.comQualificationsBachelor's degree in public relations, marketing, journalism, communications, business or advertising or relevant experience5-7 years experience working in an agency or in-house public relations teamStrong ability to create relationships with media and industry professionalsStrength in story-telling and bringing the Purple story to life in creative and thoughtful waysAbility to apply sound judgement, take decisive action, and evaluate risk, consequences and interestsExcellent oral and written communication skills with the ability to effectively communicate across multiple platformsCreative thinking with out of the box problem solving skillsKeen eye for detail and top-notch organizational skillsAbility to learn new processesExceptional time managementProficient with MC Office Suite products and online social media channelsProficient with media monitoring software services, such as Trendkite and CisionOutstanding project management abilityBENEFITS AND PERKS

  • Medical, Dental, Vision
  • 401(k) Match
  • Generous PTO
  • Market Money
  • Earn a Mattress
  • Purple Swag
  • Amazing Purple ProductsWHY WORK AT PURPLE?
    • Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people's lives through comfort.
    • Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
    • Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. -This policy applies to all terms and conditions of employment.

Keywords: Purple Innovation, LLC, Lehi , SR. PR Manager, Advertising , Lehi, Utah

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