Vice President of Franchise Marketing / CMO

Company: Property Management Inc.
Location: Lehi
Posted on: August 6, 2022

Job Description:

Position: Marketing Department Head also Senior Management PositionOverviewProperty Management Inc. (PMI) is the fastest growing property management franchise brand in the United States. With 385+ offices operating nationwide, PMI is an industry leader. PMI was named #1 in the property management franchise category by Entrepreneur Magazine in several years in a row and Entrepreneur Magazine named PMI to the prestigious Franchise 500 for the past seven years and was also named in the Top 100 Fastest Growing Franchises for that same period. PMI is the only property management franchise that offers an opportunity that allows franchisees to manage residential, association, commercial and short-term rental properties under one brand. We are looking for a leader to head up our Marketing team and join our growing company.This position is ideal for an energetic leader who is passionate about helping individuals succeed in building profitable property management businesses, leveraging the Property Management Inc. franchise system and setting vision and direction for PMI.Job Description:While reporting to the President, this position manages all marketing related activities including all brand marketing and advertising initiatives, digital marketing plans, and media relations (consumer and franchise development). The Marketing Department Head will develop marketing strategy and the team to build and implement/coach successful local and national marketing plans/activities that achieve financial and strategic objectives for the brand.Key responsibilities will include but not limited to:Develops and collaborates the creation and implementation of short-term and long-range marketing strategies for the BrandWorks with agency and team to develop franchise marketing objectivesDirects and manages the company's media relationsManages budgets to support all marketing functions (planning, media, PR, vendors, etc.)Manages analytics (processes and metrics) to ensure ROI objectives are metDrives daily execution and enhancement of the marketing plans (Consumer and Franchise Development)Analyzes the competition and reviews results of market research to guide marketing effortsDirects marketing team to continue to develop strategy and improvementsCoordinates with agency PR communicationsIncrease awareness of the Brand nationallyManages National Marketing Fund in conjunction with the FAC/Marketing CommitteePartners with Operations team to ensure that marketing plans are being successfully implemented in the fieldLead, motivate, and hold accountable team membersStrong communication skills, both verbal and writtenExperience:Bachelors degree or greaterFranchise experience - 5 yearsExemplifies our core values: Growth mindset, Own it, Integrity, Have fun, Energetic, and InnovativeStrong communication, interpersonal, and organization skillsDigital marketing experience - 5 yearsMarketing experience - 5 yearsCompensation/BenefitsSalary (Commensurate to Experience)Company Health Insurance Plan401K plus matchPaid Holidays and Paid Time Off

Keywords: Property Management Inc., Lehi , Vice President of Franchise Marketing / CMO, Advertising , Lehi, Utah