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Director, Marketing Technology Strategy & Operations

Company: Adobe Systems
Location: Lehi
Posted on: June 16, 2022

Job Description:

Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. -We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The challengeWe are looking for a dynamic, high-performing leader to join Adobe at a pivotal time in our company's journey to help build, define, and optimize a modern, best-in-class marketing technology stack that enables our new global demand centers of excellence to power the future growth of the Adobe Experience Cloud business. We are seeking a hands-on player as well as an empowering coach, who has a strategic, results-oriented mindset to develop and lead a multi-functional team across platform innovation, governance, and operations domains. - -You will operate the marketing technology and core processes that enable the growth and efficiency goals of our global B-to-B marketing organizations that support both Adobe's Digital Experience (DX) and Digital Media (DMe) business units.This leader will be maniacally focused on not only building & fueling the engine, but obsessively working to optimize the value and efficiencies it enables for the business at every stage of Adobe's lead-to-revenue process. The Director of Global Marketing Technology Strategy & Operations will report directly to the Sr. Director of Global Marketing Analytics & Operations, acting as a key advisor to the VP of Marketing and core leadership in the corporate marketing organization (GMS). You will also work directly with external vendors, agencies and consultants to design, develop and maintain a world-class marketing engine, infrastructure and process.As we face hyper-growth in this space, this leader will have the opportunity to drive large, multi-year transformation and platforming initiatives whilst establishing processes and solutions that scale with that evolution. You'll be required to partner closely with IT (CloudTech), Data Services (IDS), Sales Operations, and our partners across marketing including but not limited to Adobe.com (Web), Demand Gen, Digital Marketing, Campaign Operations, Marketing Analytics, and Program Management to deliver on a roadmap that meets the needs of the business. You will evangelize a data-driven marketing approach, identifying and prioritizing technology and operational needs of the business that maximizes the customer experience, while enabling a compelling return on investment. -What You'll DoManage a team of -20 marketing product managers, operations managers and solution architects generally aligned to the following functions: -Marketing/Lifecyle Operations (lead capture, scoring, routing, hand-off to Inside Sales).Platform Operations (integrations, templates, data management, deployment orchestration).Innovation & Governance (product roadmap, vendor evaluation, process architecture, operational data governance).MarTech Strategy & Roadmap: -Drive the modernization and transformation of our marketing technology stack to support Adobe's B-to-B go-to-market strategy, managing a rolling 12-month plan.Provide guidance, best practices and governance to centralized and/or decentralized teams on usage of the marketing technology stack to optimally drive business growth.Lead organization to adopt Adobe Digital Experience solutions (Customer Zero) to allow our organization to innovate, deliver on objectives and be the best Adobe customer.Marketing Funnel Management: -Own lead lifecycle ("Market-to-Lead") processes, driving a globally consistent framework for lead scoring that incorporates best practice behavioral and predictive elements.Deliver an automation strategy and stack that enables high-levels of customer engagement and pipeline predictability from lead-to-opportunity.Marketing Data & Technology Ops: -Lead migrations and integrations of CRMs and MAPs from M&A activity; standardize process to evaluate and implement MAP app/integrations in close partnership with IT.Provide requirements and operational support for core and adjacent demand technology (priority is tech that supports lead management, email campaign execution, paid media marketing, cross-channel orchestration, operational reporting).RequirementsMinimum 15+ years' experience in GTM operations roles supporting B-to-B and SaaS delivery models. Recent experience delivering large-scale, technology-enabled transformation program, a plus. - -Demonstrated experience in managing a complex marketing/sales technology stack. Deep understanding of CRM (Salesforce, Dynamics) and Marketo, a plus.Strong understanding of enterprise software buying process, lead management process, as well as demand funnel and pipeline dynamics. - -Demonstrated experience in development of key metrics to measure success, as well as process improvements.Demonstrated ability to work in a team-oriented, fast-paced and dynamic environment. Ability to motivate and create "paths" for team members during challenging phases of projectsStrong ability to build relationships with internal leadership at all levels. Thrives in complex environments. Strong partner to business, IT & data/BI engineering functions.Confident, positive and energetic operations professional with the ability to drive vision and coach/manage a globally distributed team.CapabilitiesThought Leader: -Highly influential. Is well received and respected by executives, internal teams, cross-functional groups, customers and partners. Can effectively and convincingly communicate his/her ideas and objectives to audiences of all levels.Authentic Leader: -Builds great teams around a focused mission. Translates overarching business goals into specific objectives for each member of team (via front line managers). Ability to collaborate, mobilize and engage multiple stakeholder groups at different levels.Relationship Builder: -Is collaborative and team-oriented; thinks in terms of "we." Excellent customer and partner/alliances management, and client engagement skills.Solutions-oriented: -Inspired by execution; has a bias for action in a hands-on capacity. Conveys a sense of urgency and drives issues to closure.Pursuant to the Colorado Fair Pay Act, below is a summary of compensation elements for this role at the company if based in Colorado.Colorado Starting Salary: $165,600 - $215,000At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. - Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.SummaryLocation: San Jose; Denver; San Francisco; Lehi; New YorkType: Full time

Keywords: Adobe Systems, Lehi , Director, Marketing Technology Strategy & Operations, Advertising , Lehi, Utah

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