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Paid Marketing Specialist (Digital)

Company: PrincePerelson and Associates
Location: Lehi
Posted on: January 15, 2022

Job Description:

Paid Marketing Specialist (Digital Agency)
$50-70k/year

Our client is a rapidly growing digital marketing agency looking to bring on a Paid Marketing Specialist. The company operates out of Lehi, UT in a Hybrid in office/work from home arrangement and has found success in hiring candidates that are self-driven and passionate about being the best in their fields.
The ideal candidate will have a strong background in paid search and social and a strategic mindset for reaching optimal performance of campaigns and driving revenue through spend. This is a strategic growth hire for our client, and they are looking for someone that has a genuine passion for Paid Marketing performance. The Paid Marketing Specialist will be responsible for the digital performance of the paid marketing efforts including but not limited to Google Search, CTV, Display, Paid Social, and others.
This role will be highly collaborative with the paid marketing team, extended marketing team, as well as other departments as they optimize for sales and leads across paid marketing channels. The ideal candidate should be comfortable in a high-growth startup environment and will roll up their sleeves to do whatever is necessary to push the company forward while contributing to the strategic direction of the organization. You should have experience balancing the need for process with promoting autonomy.

Essential Functions of Paid Marketing Specialist
Collaborate with paid marketing team members to brainstorm, strategize, and solution to hit new milestones
Monitor and optimize keywords, copy, and landing pages for search campaigns focused on driving sales and leads
Monitor and optimize campaigns with a high level of attention on ROAS and net margin
Optimize product pages, bids, keywords, copy, and messaging to enhance traffic and conversion rate
Analyze consumer behavior to create nurturing campaigns for return visits
Utilize A/B testing and other testing methodologies to optimize click and conversion rates
Partner with cross-functional teams in product, design, and operations to improve the overall customer experience
Provide regular reporting on paid channel performance, sales initiatives, and opportunities for growth
Manage the day-to-day paid campaign execution from concept to execution

Skills & Qualifications of Paid Marketing Specialist
1-10 + years' experience in digital marketing
Experience in a high growth environment, ideally an agency or startup
Hands on experience working in Google Suite, Google Analytics, Adwords and Facebook Ads, etc.
Strong communication skills with the ability to speak at all levels
Self-starter with ability to work under minimal supervision

Benefits for Paid Marketing Specialist
Health, Dental, Vision Insurance
Bonus Eligible
Real Estate Investment Shares in place of 401k
Opportunity for growth

PrincePerelson & Associates is an Equal Opportunity Employer and we do not discriminate against applicants due to race, color, religion, sex, national origin, age, disability, genetics, veteran status, or on the basis of disability or any other federal, state or local protected class. All applicants applying for U.S. job openings must be authorized to work in the United States.

Keywords: PrincePerelson and Associates, Lehi , Paid Marketing Specialist (Digital), Advertising , Lehi, Utah

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