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Head of Growth Marketing

Company: Podium Infotech
Location: Lehi
Posted on: November 19, 2021

Job Description:

Podium is a suite of messaging tools for local business. Using our platform, businesses of all sizes can connect with customers via text to do things like request payments, collect reviews, and sell products, in a modern, convenient way. Our work streamlining this process for local businesses has awarded us recognition on top industry lists, such as Forbes' Next Billion Dollar Startups, Forbes' Cloud 100, the Inc. 5000 (#13), and Fast Company's World's Most Innovative Companies. For more about our product, watch this video . Podium has a positive, diverse, and supportive culture and was recently named one of Inc. Magazine's Best Workplaces for 2021 (4 years in a row). We look for people who are curious, creative and work to be a little better every day. In our work together we embody our values: Be a founder, Murder drama, and Enjoy the ride. As the Head of Growth Marketing, reporting to our SVP of Revenue Marketing, you will be responsible for leading a team of high-performing marketers to develop the digital performance strategy in order to help achieve our ambitious goals, testing aggressively to find the best ways to deliver growth and revenue across self-serve and sales channels. Ideally, you are passionate, detail-oriented, an excellent communicator, independent thinker and incredibly innovative. RESPONSIBILITIES

  • Lead a group of team members to allocate, invest, and optimize the performance marketing budget across all channels to meet our business pipeline and revenue targets
  • Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
  • Use a process of testing to prove hypotheses and recommend performance optimizations
  • Collaborate with content, creative and product marketing team members to maintain a consistent brand voice and message across all programs.
  • Relentlessly experiment different targeting, messaging, ad images and copy to strike the balance between scale and cost efficiency
  • Lead a team: attract and retain top talent, create or modify processes and build the culture of data-driven marketing REQUIREMENTS--
    • 8-10 years of experience of acquisition marketing and performance/growth marketing with direct oversight of SEM, display, retargeting, paid social, and funnel optimization
    • 3-5 years of people management experience
    • Track record of growing marketing investment on a measurable basis at scale
    • Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
    • Experience with Marketo and Salesforce CRM, affiliate, and paid, organic, email and social marketing channels and technologies.
    • Willingness to be deep in the details while also being able to create and communicate higher level strategy
    • Demonstrated ability to partner effectively across the organization.
    • Self-starter and ability to build programs from scratch.
    • Must have a positive attitude and willingness to roll-up their sleeves and get things done. BENEFITS
      • A positive, diverse, and supportive culture, ranked as one of Inc. Magazine's Best Workplaces in 2021.--
      • Excellent opportunities for career growth
      • 401k with a competitive matching contribution plan
      • Unlimited Vacation (yes, we want you to have a work-life balance)
      • Life insurance, long and short-term disability coverage
      • Paid maternity and paternity leave Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.-- Do you now or will you in the future need sponsorship to work in the United States? --*
        -- U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Podium are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
        • Autism
        • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
        • Blind or low vision
        • Cancer
        • Cardiovascular or heart disease
        • Celiac disease
        • Cerebral palsy
        • Deaf or hard of hearing
        • Depression or anxiety
        • Diabetes
        • Epilepsy
        • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
        • Intellectual disability
        • Missing limbs or partially missing limbs
        • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
        • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Podium Infotech, Lehi , Head of Growth Marketing, Advertising , Lehi, Utah

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