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Product Marketing Manager

Company: Canopy
Location: Lehi
Posted on: January 8, 2021

Job Description:

About Canopy:Canopy is a SaaS startup in Lehi, Utah building simple and efficient software for accounting firms. We place strong emphasis on product and solving real problems for our users. We are looking to revolutionize the accounting space with modern user-friendly software for an extremely neglected industry.About the Role:Canopy is looking for a Product Marketing Manager to drive product launches, develop differentiated positioning, and execute go-to-market strategies to grow adoption of its cloud-based tax software. You'll partner with a variety of teams including product, sales, marketing, and support and be responsible for shaping the function and leading all areas of product marketing, from market analysis, persona development, and competitive research to content creation, sales enablement, and marketing campaigns.Responsibilities:

  • Work closely with product management to develop value proposition, positioning, and messaging that properly positions Canopy and its products in the market.
  • Enable teams with the right information and context to create content and support key initiatives across product, sales, marketing, and support
  • Manage the product launch process, coordinate cross-functional teams, and drive marketing campaigns.
  • Work with marketing to produce assets like blogs, case studies, web content, brochures, emails, videos and more.
  • Build and deliver enablement resources for sales and other customer-facing teams, including training, sales materials, and product communications.
  • Define the accountant software market, audience, and competitive landscape and develop resources for use across the company.Requirements:
    • 3 - 4 years experience in B2B SaaS product marketing, solutions consulting, or a business related function.
    • Knowledge of marketing at different points in the product life cycle: new products, iterative releases of existing products, and large/mature products.
    • Strong problem solving skills. You can leverage resources and implement ideas in new ways to find the right solutions to the right problems.
    • Self-starter and ability to build programs from scratch. Must have a positive attitude and willingness to roll-up their sleeves and get things done.
    • You know how to empathize, connect, and communicate with very different audiences.
    • Experience setting the direction and messaging strategy for marketing collateral as well as writing and developing your own content.
    • Strong communication skills in written, verbal, and presentation settings.
    • Proven record of building cross-functional relationships and proactively communicating relevant information to those stakeholders.
    • Self-awareness, confidence, and a proactive attitude to get things done.While we are currently working remotely, this position will be an in-office role in Lehi, Utah.Powered by JazzHRFdQG6DqUDX

Keywords: Canopy, Lehi , Product Marketing Manager, Advertising , Lehi, Utah

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