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Sr. Enterprise Field Marketing Manager

Company: Workfront
Location: Lehi
Posted on: November 19, 2020

Job Description:

Title: Enterprise Field Marketing Manager
Reports to: Director, Field Marketing
Location: Remote - Boston, Philadelphia, Northern Virginia

About Workfront

Workfront is the work management application platform for the enterprise, helping people do their best work so companies can thrive in a digital world. Workfront is built for people, effortlessly connecting teams and easily integrating into existing applications and systems. The ability to see, measure, and analyze critical factors such as resources, outcomes, and priorities keeps everyone on the same page, with a clear understanding of why their work matters.

The Marketing team actively engages and acts as a single source of truth for our customers. The single most important thing Marketing can do is to win, retain, and grow customers in our target market.

Workfront, the leading provider of cloud-based enterprise work management solutions, is looking for the brightest minds in the industry to join our team of dynamic and passionate field marketers. Workfront is seeking an Enterprise Field Marketing Manager who will be responsible for creating and driving integrated, high-value marketing programs that create pipeline, customer engagement and brand awareness through multiple channels for Enterprise accounts. This position reports to the Director of Field Marketing.


* As a trusted-advisor to sales, you understand territory pipeline mix, design and implement integrated marketing programs that result in AQL s and SQO s to drive new customers logos and new business with existing customers.

* Actively manage the regional funnel. Deploy creative solutions and tactics to increase in-region pipeline performance.

* Develop and execute lead generation plan for assigned territory.

* Collaborate with the marketing events and customer advocacy teams to ensure the success of Workfront s national trade shows and events.

* Develop and communicate plans to sales and key stakeholders.

* Incorporate a variety of tactics into marketing programs, including curated and industry events, sponsorships, and ABM tactics.

* Engage and manage outside vendors.

* Successfully manage in-region marketing budget and measure programs for success.

* Ensure lead uploads and execute programs with excellence.

* Must thrive in a collaborative environment in parallel with working independently.

* We are searching for someone who is proactive and collaborative. You get things done, and you do it right- meaning you live and reflect Workfront s company values.

Skills and Experience:

* Bachelor s Degree in Marketing, Communications, Business, Economics or a related discipline

* Minimum 4+ years experience in a field marketing, event marketing or campaign marketing role within the enterprise software industry

* Email marketing experience a plus (Marketo, HubSpot, Eloqua, or similar)

* Knowledge of best practices in B2B field marketing and demand generation

* Demonstrated ability to achieve and exceed goals

* Ability to think strategically but also have exceptional attention to detail

* Analytical capability to determine program effectiveness, ROI, forecasting

* Superior written and interpersonal communication skills

* Confident, positive, energetic, and professional attitude

* Self-motivated with the ability to prioritize, problem solve and manage competing demands in a fast-paced environmentU.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Workfront are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, and you are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Keywords: Workfront, Lehi , Sr. Enterprise Field Marketing Manager, Advertising , Lehi, Utah

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